Lifecycle Marketing Manager

🕒 3 dias atrás

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Social Discovery Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 20 years

🌍 Impacto Social

📱 Mídia

Social Impact • Media • Entertainment

Social Discovery Group é o maior grupo de empresas de social discovery do mundo, focado em resolver os problemas de solidão, isolamento e desconexão por meio da realidade digital. Com 500 milhões de usuários em 150 países, o grupo conta com mais de 60 plataformas globais de comunicação e entretenimento. Com uma equipe de 1. 200 profissionais, a empresa organiza eventos que unem uma comunidade global de profissionais e oferece oportunidades de carreira para quem busca desafios ambiciosos.

Descrição

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue • Create and manage customer segmentation and targeting strategies to optimize the customer journey • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages • Develop and execute SMS and push notification campaigns to engage customers across multiple channels • Monitor and analyze campaign performance to optimize results and ROI • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

🎯 Requisitos

• Strong Clevertap Platform knowledge • Ability to self-manage • Strong analytical skills and ability to use data to make informed decisions • Understanding of customer behavior and segmentations • Experience with A/B testing and experimentation • Experience with SMS and push notification marketing • Experience with HTML and CSS for email design • Graphic designs for email marketing (basic level, but passionate to learn)

🏖️ Benefícios

• REMOTE OPPORTUNITY to work full time • 6% 401K retirement match • Healthcare benefits (include medical, dental, and vision insurance) • Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday