Performance Marketing Manager

🕒 Maio 13

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Sonatype

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

🔒 Cibersegurança

☁️ SaaS

💰 $80.000.000 Private Equity Round em 2018-09

Cybersecurity • Software • SaaS

A Sonatype é líder em análise de composição de software (SCA) e gestão de cadeia de suprimentos de software. A empresa oferece soluções para automatizar a segurança da cadeia de suprimentos de software, construir componentes centralizados, controlar riscos de código aberto e simplificar a conformidade com a lista de materiais de software (SBOM). A Sonatype oferece ferramentas como Nexus Repository, Repository Firewall, Lifecycle e SBOM Manager, que ajudam os desenvolvedores a entregar código de qualidade de forma segura e gerenciar riscos de vulnerabilidade. A Sonatype se integra a diversas ferramentas e linguagens, apoiando equipes de desenvolvimento, segurança e operações para garantir implantações seguras. A empresa é reconhecida por suas soluções completas de cadeia de suprimentos de software que utilizam inteligência artificial para prever e interceptar componentes maliciosos, melhorando a segurança em setores como serviços financeiros e tecnologia.

Descrição

• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies • Ensure operational excellence around campaign setup, tracking, attribution, and data quality • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders • Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

🎯 Requisitos

• Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment • Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement • Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis • Experience managing and optimizing paid digital channels and account-based marketing programs • Strong analytical and problem-solving skills with the ability to translate data into actionable insights • Experience partnering closely with Sales organizations and supporting revenue-focused initiatives • Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools • Ability to independently manage multiple priorities and execute in a fast-paced environment • Strong communication, organization, and stakeholder management skills • Detail-oriented mindset with a strong focus on execution and operational accuracy

🏖️ Benefícios

• Parental leave • Diversity and inclusion working groups • Flexible working practices • Paid Volunteer Time Off (VTO) • Company Wellness days