Senior Manager, North America Field Marketing

🕒 Maio 12

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $125.000 - $236.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

info

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Sophos

Sophos

1001 - 5000 funcionários

Fundada em 1985

🔒 Cibersegurança

☁️ SaaS

💰 Post-IPO Equity em 2021-08

Cybersecurity • SaaS

A Sophos é uma empresa líder em cibersegurança que se especializa em proteger empresas contra ameaças cibernéticas avançadas. A companhia oferece um portfólio abrangente de soluções de segurança, incluindo proteção de endpoints, Managed Detection and Response (MDR), segurança de rede e segurança em nuvem. Com uma abordagem focada em prevenção, a Sophos busca interromper ransomware e outras ameaças cibernéticas antes que causem danos. A Sophos fornece serviços como pesquisa de ameaças, treinamento em segurança e suporte operacional para garantir uma defesa robusta contra ciberataques. Suas soluções atendem a diversos setores, incluindo finanças, saúde, governo, manufatura e varejo. A plataforma Sophos Central oferece gestão centralizada de segurança, integrando-se perfeitamente à infraestrutura de TI existente para aprimorar a postura de segurança.

Descrição

• Execute integrated field marketing programs that generate qualified pipeline and support progression to closed business across North America, with a focus on Mid-Market. • Partner with sales leadership to align on priorities, develop joint plans, and ensure marketing programs support pipeline progression, conversion, and attainment of regional revenue targets. • Execute regional marketing plans aligned to Americas Marketing priorities and global program strategy. • Activate global engagement programs (events, account-based engagement, and customer programs) within North America. • Manage execution of the field marketing budget, optimizing spend across programs to improve performance. • Prioritize regional programs and activities based on pipeline impact, sales needs, and performance data, making tradeoffs to maximize results within available resources. • Plan and deliver field events aligned to global frameworks and regional priorities, with a clear focus on driving high-quality engagement that converts to pipeline and revenue. • Partner with Global Engagement Programs to support execution of executive engagement and customer programs in-region. • Collaborate with Channel Marketing to support partner activation and co-marketing programs. • Adapt and localize global campaigns for effective execution in North America. • Monitor program performance and optimize campaigns based on pipeline quality, conversion rates, and contribution to revenue outcomes. • Champion adoption of AI-enabled tools and workflows to improve efficiency, scale execution, and enhance decision-making. • Manage and develop team members, providing direction and coaching to support delivery and performance. • Expected travel: 20–30%

🎯 Requisitos

• 6–10 years of B2B marketing experience in field, demand generation, or regional roles. • Experience executing marketing programs that drive pipeline and demonstrate impact on conversion, deal progression, or revenue outcomes. • Strong understanding of digital demand, field programs, and event execution. • Experience working in a partner-led or channel-driven environment. • Experience managing and developing team members or leading cross-functional initiatives. • Strong project management and organizational skills. • Experience working with modern marketing and sales tools, including CRM platforms (e.g., Salesforce), marketing workflow and automation tools (e.g., Asana, Stensul), event platforms (e.g., Goldcast), and analytics/reporting tools (e.g., PowerBI or similar). • Analytical mindset with experience using marketing tools to measure performance. • Demonstrated experience applying AI-powered tools or automation to improve efficiency. • Strong collaboration and communication skills.

🏖️ Benefícios

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. • Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit • Employee-led diversity and inclusion networks that build community and provide education and advocacy • Annual charity and fundraising initiatives and volunteer days for employees to support local communities • Global employee sustainability initiatives to reduce our environmental footprint • Global fitness and trivia competitions to keep our bodies and minds sharp • Global wellbeing days for employees to relax and recharge • Monthly wellbeing webinars and training to support employee health and wellbeing

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