Director of Media Strategy – Performance

🕒 Agosto 20

🏄 California – Remoto

🏄 California – Remote

💵 $150.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 21%

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Spring Education Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📚 Educação

👥 B2C

Education • B2C

O Spring Education Group é um operador de escolas particulares e uma organização de serviços educacionais com sede em Campbell, Califórnia. Ele possui e gerencia um portfólio de mais de 200 escolas e marcas escolares nos Estados Unidos e internacionalmente, oferecendo programas que vão desde cuidados infantis e pré-escolas até o ensino fundamental, médio e o ensino médio, além de uma escola privada online K–12 acessível globalmente. Seu portfólio inclui marcas como Laurel Springs School (online K–12), Stratford School, BASIS Independent Schools, Chesterbrook Academy, LePort Montessori e Merryhill School. A empresa é majoritariamente de propriedade de fundos de investimento administrados pela Primavera Holdings Limited.

Descrição

• Own Spring Education Group’s enterprise paid media strategy and accountability for media investment and performance • Translate enrollment priorities, market demand, lead quality, conversion performance, lifetime value, seasonality, competition, and brand priorities into differentiated strategies • Oversee a multi-million-dollar media portfolio and recommend where to increase, maintain, test, or reduce investment • Partner with Finance, Analytics, Enrollment, Regional Directors, and marketing leadership on forecasting and enrollment and financial outcomes • Evaluate performance across the full enrollment funnel from demand and inquiry through tours, applications, enrollment, retention signals, and lifetime value • Diagnose whether underperformance stems from media, market demand, creative, website experience, lead quality, admissions conversion, capacity, competition, or other factors • Serve as primary liaison with the paid media agency and set strategic direction, objectives, performance expectations, testing priorities, investment guardrails, governance, reporting, and escalation protocols • Hold agency partners accountable for execution, optimization, innovation, reporting, quality, responsiveness, and results • Provide strategic leadership to internal paid media resources and create efficient cross-functional workflows • Stay ahead of AI-driven advertising, automation, audience development, measurement, privacy, emerging channels, and AI search behavior • Build rigorous test-and-learn programs and scale successful learnings across brands, markets, and campuses • Partner with brand, demand-generation, creative, web, conversion, CRM, analytics, and enrollment teams to improve messaging, audiences, landing experiences, and conversion • Establish performance frameworks connecting media investment to qualified inquiries, tours, applications, enrollments, cost per enrollment, lifetime value, and ROI • Analyze performance by brand, campus, geography, audience, creative, campaign, channel, device, and funnel stage • Build scalable reporting and deliver concise, decision-oriented reporting to marketing and executive leadership

🎯 Requisitos

• 10+ years of progressive experience in paid media, performance marketing, growth marketing, digital acquisition, or a related discipline, including Director-level leadership • Meaningful agency-side experience strongly preferred • Experience managing and challenging external media agencies preferred • Experience managing diverse client portfolios across multiple industries preferred • Experience in education, healthcare, multi-location services, hospitality, franchising, or another locally driven, multi-market business model strongly preferred • Experience developing strategy for and overseeing multi-million-dollar media investments across multiple brands, locations, markets, or business units • Deep expertise in paid search and paid social, particularly Google and Meta • Expertise in video, display and programmatic media, retargeting, local acquisition, and emerging performance channels • Strong knowledge of AI-driven advertising, automation, bidding, audience development, attribution, privacy, platform evolution, and AI search visibility implications • Ability to connect marketing spend to enrollment, acquisition cost, lifetime value, revenue, profitability, and ROI • Full-funnel measurement and analytics fluency, including CRM data, lead management, conversion tracking, GA4, reporting platforms, and dashboards • Experience with HubSpot, Salesforce, NetSuite, DOMO, or comparable CRM and analytics technologies beneficial • Demonstrated success managing and challenging paid media agencies, vendors, publishers, and platform partners • Experience leading and developing teams and building effective operating structures • Clear, direct communication and ability to translate complex performance information into concise, actionable recommendations • Ability to collaborate with brand, analytics, creative, content, SEO, CRM and lifecycle, web, enrollment or sales, finance, Regional Directors, and executive leadership

🏖️ Benefícios

• Full medical, dental, and vision insurance • FSA/HSA options • 401(k) with company match • Student tuition remission • Continued education savings through university partners • Paid holidays and sick days • 20% bonus