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Senior Growth Marketing Specialist

🕒 Outubro 9

🌪️ Kansas, Missouri – Remoto

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⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Spring Venture Group

1001 - 5000 funcionários

Fundada em 2009

💼 Consultoria

📣 Marketing

🏥 Saúde

Consulting • Marketing • Healthcare

A Spring Venture Group é uma corretora de seguros de saúde líder do setor dedicada a proteger a saúde e o bem-estar financeiro de seus clientes. Através de tecnologia avançada, marketing, análises e estratégias de vendas de ponta, a empresa fornece aos clientes as ferramentas para comparar eficazmente as operadoras de seguros de saúde. Sua missão é ajudar os clientes a encontrar apólices de seguro de saúde que proporcionem tranquilidade, oferecendo educação, orientação e suporte a longo prazo. A empresa valoriza inovação e colaboração, promovendo uma cultura de trabalho inclusiva onde os funcionários podem prosperar e avançar em suas carreiras. A Spring Venture Group está comprometida em oferecer experiências excepcionais a seus clientes e parceiros por meio do uso inovador de tecnologia e ciência de dados.

Descrição

• Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis • Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain organic search best practices across conversion-focused landing pages, protecting keyword rankings, metadata, and site structure • Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO • Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder • Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations • Use GA4 and Hotjar to analyze user drop-offs, form friction, and complex paths to conversion • Map custom events and triggers to validate test metrics • Optimize pathways for high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Translate test metrics into actionable business insights • Build performance dashboards reporting conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user-feedback trends • Report directly to the Sr. Director, Engagement Marketing

🎯 Requisitos

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps • Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and awareness of how user intent shifts based on traffic source • Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and balancing copy length with conversion-focused layouts • Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics cleanly • Deep hands-on experience using enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of user experience (UX) principles • Basic understanding of HTML/CSS; minor style adjustment capability is a plus • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred • AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools for testing-lifecycle efficiency • LinkedIn profile required within the application process

🏖️ Benefícios

• Employees can work remotely • Remote work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) • Donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans • Designated workplace that is HIPAA compliant

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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