Demand Generation Specialist

🕒 Maio 20

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StarCompliance

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📋 Conformidade

💸 Finanças

☁️ SaaS

💰 Venture Round em 2020-12

Compliance • Finance • SaaS

StarCompliance é uma fornecedora de soluções de conformidade projetadas para gerenciar e mitigar riscos para empresas de diversos setores, incluindo serviços financeiros, farmacêuticos, saúde e outros. A empresa oferece uma plataforma abrangente que inclui soluções para gerenciar conflitos de interesse de funcionários, negociações pessoais, doações políticas e gestão de incidentes. Sua plataforma apoia as equipes de conformidade ao centralizar e simplificar os processos de conformidade com ferramentas fáceis de usar para relatórios, monitoramento e análises. A StarCompliance também fornece serviços especializados para garantir conformidade com regimes de responsabilidade global, fortalecendo a responsabilidade e a competência dos funcionários. Suas soluções são prontas para a nuvem, escaláveis e oferecem configurabilidade sob demanda para atender aos requisitos regulatórios em evolução de uma força de trabalho global. A StarCompliance é confiada por organizações ao redor do mundo para manter padrões éticos e regulatórios e proteger a reputação da empresa.

Descrição

• Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives • Support account-based marketing initiatives targeting priority accounts across key regions and market segments • Analyze campaign, funnel, and engagement data to identify trends, optimize performance, and improve conversion outcomes across the buyer journey • Collaborate with Sales and Marketing Operations teams to support lead management processes, campaign attribution, and reporting accuracy • Monitor campaign KPIs and reporting dashboards to evaluate program effectiveness and recommend improvements based on operational metrics and performance insights • Coordinate campaign execution across internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities • Support the planning and execution of virtual and in-person events designed to generate engagement and accelerate opportunity development • Contribute to customer engagement initiatives including webinars, nurture campaigns, executive programs, and advocacy activities to strengthen account relationships • Identify opportunities to improve campaign processes, targeting approaches, messaging effectiveness, and operational efficiency across demand generation activities • Manage day-to-day relationships with agencies and vendors to support effective campaign delivery and budget utilization • Partner with Product Marketing, Digital, and Sales teams to align campaign execution with product launches, market priorities, and pipeline objectives • Carry out other duties as reasonably required at the Associate level.

🎯 Requisitos

• 4 plus years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or related industries • Experience executing multi-channel marketing campaigns that support pipeline generation and customer engagement objectives • Working knowledge of account-based marketing, buyer journey engagement, marketing automation, and campaign analytics • Experience coordinating vendors, agencies, budgets, or campaign delivery activities • Proficiency with HubSpot, Salesforce, Google Analytics, Demandbase, or similar marketing technology platforms • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development