Director of Demand Generation

🕒 Julho 2

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STARLIMS

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1986

🍽️ Alimentos e Bebidas

📦 Logística

🏭 Manufatura

Food & Beverage • Logistics • Manufacturing

STARLIMS é um provedor líder de sistemas de gerenciamento de informações laboratoriais (LIMS) e soluções de informática, atendendo diversos setores, incluindo ciências biológicas, bens de consumo e saúde pública. Com mais de 1. 100 clientes em mais de 85 países, a STARLIMS simplifica as operações laboratoriais, aumenta a eficiência e melhora a integridade dos dados através de suas plataformas abrangentes. A empresa tem oferecido soluções inovadoras desde sua fundação em 1986, ajudando laboratórios a otimizarem seus processos de P&D e controle de qualidade.

Descrição

• Own the marketing strategy, execution and results for the STARLIMS portfolio • Set the tone for growth each month, quarter and year • Build strategy, deploy budget, and iterate to drive qualified lead volume • Own paid marketing, organic marketing, SEO, events, and lifecycle marketing • Build a team and infrastructure capable of delivering consistent, measurable pipeline contribution • Design, lead, and drive sophisticated demand generation strategies for multiple products • Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline • Own the development, optimization and reporting across various demand gen funnels • Champion marketing operations excellence by partnering closely with marketing operations • Set and manage marketing budget, ensuring strong ROAS on campaigns • Work closely with PMM to build and deliver ICP-centric messaging

🎯 Requisitos

• 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams • Deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing • Strong interpersonal skills, including experience interacting across GTM and executive teams • Self-starter with a strong bias for action - identify opportunities, build solutions and move quickly • Structured thinker, able to break down a business into discrete funnels • Proficiency with CRM tools, including but not limited to Salesforce and Hubspot • Proficiency using AI tools to build, capture, and scale demand • 4-year Bachelor’s degree or equivalent practical experience

🏖️ Benefícios

• Competitive health and Wellness (medical, dental, and vision) • Retirement plan with matching company contribution • Life Insurance and Disability/Income Protection