Director of Demand Generation

🕒 Julho 1

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NovoEd

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

📚 Educação

☁️ SaaS

👥 RH Tech

Education • SaaS • HR Tech

A NovoEd é uma plataforma de desenvolvimento de talentos habilitada por IA, projetada para aprimorar o treinamento de funcionários e a eficácia organizacional. Ela se concentra em fornecer experiências de aprendizado personalizáveis que promovem o desenvolvimento da liderança, integração de novos funcionários e aprimoramento funcional por meio de ferramentas e tecnologias inovadoras. Com um compromisso em desenvolver talentos preparados para o futuro, a NovoEd oferece uma solução abrangente para empresas e provedores de treinamento transformarem sua força de trabalho e alcançarem resultados de negócios mensuráveis.

Descrição

• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days • Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability) • Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy • Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline • Manage relationships with our paid media agency, web developer, and other 3rd parties as needed • Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management • Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows • Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops • Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey • Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search • Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture • Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D • Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time • Partner with the VP of Marketing on campaign narrative and integrated campaign execution • Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact • Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution • Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

🎯 Requisitos

• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role • Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management • Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution • Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when • Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers • Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment • A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals • Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.

🏖️ Benefícios

• Paid Parental Leave • Flexible vacation days • Comprehensive health care coverage • Phone, internet & work-from-home reimbursements