Director, Demand Generation

🕒 Junho 26

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $213.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Maze

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Maze é uma plataforma de pesquisa de usuários que acelera o processo de coleta e análise de insights dos usuários. Ele permite que as empresas conduzam estudos de maneira eficiente, recrutem participantes e tomem decisões baseadas em dados rapidamente, tudo em uma única plataforma. O Maze oferece recursos como testes de protótipos, estudos de usabilidade e relatórios automatizados, tornando a pesquisa mais rápida e acessível em várias etapas de desenvolvimento. Atende a uma ampla gama de indústrias, incluindo serviços financeiros, seguros, tecnologia e software. A plataforma enfatiza a segurança dos dados e a conformidade com o GDPR, oferecendo recursos de nível empresarial, como transmissão segura de dados, controle de acesso e espaços de trabalho privados. O Maze visa democratizar a pesquisa, permitindo que as equipes coletem feedback e insights na velocidade do desenvolvimento de produtos, aprimorando as experiências dos usuários por meio de decisões informadas.

Descrição

• Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion • Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions • Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you • Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion • Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull • Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance • Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations

🎯 Requisitos

• 5+ years of experience in demand generation at a B2B SaaS company • Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate • A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns • The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy • Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives • Experience managing paid campaigns through agency relationships and holding partners accountable to performance • Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them • A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work • Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations • Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information

🏖️ Benefícios

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid • Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources • Life and Disability Insurance, 100% of the team member premium paid • Flexible time off • Meaningful equity • Company retreats, fully paid for by Maze • New MacBook (laptop), paid for by Maze • Paid Family leave: 16 weeks for birth or adoptive parents • $500/month to be used for dependent health insurance coverage • $1,500 remote work setup fund to ensure you can set up a productive work space • Flexible work schedule where you manage your own working hours • Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness • Virtual social engagements randomly throughout the year • SWAG, we have some really cool swag • Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more