VP, Demand Generation

🕒 Junho 4

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Sidetrade

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2002

🤖 Inteligência Artificial

💸 Finanças

💳 Fintech

💰 Post-IPO Equity em 2013-12

Artificial Intelligence • Finance • Fintech

A Sidetrade é líder em operações financeiras impulsionadas por IA, fornecendo soluções que aprimoram o ciclo de pedido-a-pagamento para empresas. Sua plataforma, movida pela assistente de IA Aimie, ajuda empresas de diversos setores a aumentar o fluxo de caixa, otimizar o capital de giro e transformar operações financeiras. Com Aimie, a Sidetrade alavanca o maior data lake de pedido-a-pagamento do mundo, lidando com milhões de compradores e bilhões de faturas, proporcionando insights e resultados de negócios incomparáveis. Reconhecida por analistas líderes da indústria, a Sidetrade oferece ferramentas abrangentes para aplicação de caixa, gestão de cobranças e disputas, gestão de risco de crédito e muito mais, essenciais para a transformação financeira e crescimento da receita.

Descrição

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments • Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes • Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

🎯 Requisitos

• 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level • Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue • Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events • Strong ABM experience, ideally with enterprise and mid-market segments • Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar) • Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data • Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality • Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams • Exceptional written and verbal communication skills; able to present confidently to senior stakeholders • Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

🏖️ Benefícios

• - Hybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US. • - Great culture – active Social Club organising regular team events and activities • - Health & wellness – medical coverage, life insurance, and other wellness programmes • - Time off – competitive paid holidays plus public holiday • - Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support