Senior Product Marketing Manager – Cybersecurity

🕒 Agosto 26

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Stellar Cyber

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🔒 Cibersegurança

🤖 Inteligência Artificial

🏢 Corporativo

💰 $38.000.000 Series B em 2021-11

Cybersecurity • Artificial Intelligence • Enterprise

A Stellar Cyber é uma empresa que oferece uma plataforma de operações de segurança orientada por automação, integrando de forma transparente SIEM de próxima geração, Network Detection and Response (NDR) e Open Extended Detection and Response (XDR). Sua plataforma utiliza IA avançada para detectar e correlacionar rapidamente ameaças cibernéticas em diversas ferramentas de segurança, oferecendo inteligência de ameaças abrangente e resposta a incidentes automatizada para aprimorar as operações de segurança de empresas, MSSPs e MSPs. Com foco em reduzir os custos das operações de segurança e melhorar os tempos de resposta a ameaças, a Stellar Cyber ajuda as organizações a proteger toda a sua superfície de ataque, incluindo ambientes on-premises, em cloud e de TI/OT.

Descrição

• Develop compelling positioning, messaging, and value propositions for the cybersecurity platform and solutions. • Translate technical features and capabilities into clear customer benefits and business outcomes. • Create marketing narratives tailored to security executives, security operations teams, technical practitioners, and business leaders. • Maintain consistent product messaging across campaigns, presentations, web content, videos, events, and sales materials. • Partner with Product Management on roadmap, customer use cases, product differentiation, and market opportunities. • Monitor cybersecurity market trends, customer needs, emerging technologies, and competitive changes. • Conduct competitive analysis covering product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies. • Develop competitive battlecards, comparison guides, objection-handling materials, and win/loss insights. • Equip Sales and customer-facing teams to articulate competitive advantages. • Share actionable market intelligence with Product, Sales, Marketing, and executive leadership. • Develop and deliver product and cybersecurity training for sales representatives, sales engineers, channel partners, and customer-facing teams. • Build sales enablement materials including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations. • Partner with Sales leadership to identify knowledge gaps and develop ongoing enablement programs. • Support strategic customer meetings, field events, webinars, and partner training when needed. • Develop solution briefs, white papers, presentations, blogs, web copy, thought-leadership pieces, and customer-facing materials. • Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns. • Collaborate with creative, digital, communications, and demand-generation teams on engaging campaigns. • Work with customers and internal teams to develop case studies, testimonials, and proof points. • Lead product launches and go-to-market programs with Product, Sales, Demand Generation, Communications, and Customer Success. • Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics. • Support industry analysts, media briefings, events, conferences, and market-facing activities. • Measure product marketing and sales-enablement effectiveness and recommend improvements. • Create differentiated product positioning, strengthen sales knowledge, improve competitive readiness, produce compelling content, execute launches, and increase market awareness, sales confidence, and customer engagement.

🎯 Requisitos

• Bachelor’s degree in marketing, business, communications, cybersecurity, computer science, or a related field. • 7+ years of product marketing experience, including significant experience in cybersecurity or enterprise security technology. • Strong understanding of cybersecurity buyers, market dynamics, enterprise sales cycles, and security operations. • Knowledge of areas such as SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations, or related technologies. • Demonstrated experience developing product positioning, messaging, competitive intelligence, and go-to-market strategies. • Proven ability to train and enable sales teams on complex technical products and cybersecurity concepts. • Excellent presentation, storytelling, writing, and verbal communication skills. • Experience developing video scripts, webinars, product demonstrations, and multimedia content. • Ability to communicate effectively with both highly technical audiences and executive business stakeholders. • Strong project-management skills with the ability to manage multiple priorities in a fast-paced environment. • Experience working collaboratively with globally distributed Product, Engineering, Sales, and Marketing teams. • Preferred: Experience marketing a cybersecurity platform rather than a single-point solution. • Preferred: Previous experience supporting enterprise security sales and channel-partner organizations. • Preferred: Familiarity with analyst relations and industry research organizations. • Preferred: Experience conducting win/loss analysis and developing competitive sales strategies. • Preferred: Understanding of security frameworks, regulatory requirements, and modern security architectures. • Preferred: Experience working in a high-growth cybersecurity or SaaS organization.

🏖️ Benefícios

• Pre-IPO Stock Options • Medical, Dental & Vision care • 401(k) • Employee Assistance Program • Employee Discount Program • Life Insurance • Paid time off • Referral Program • Rewards and Recognition Program