Senior Marketing Strategist, Data Analytics

🕒 Setembro 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📉 Analista de Dados

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Stitch

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

A Stitch é uma consultoria especializada para equipes de marketing que utilizam o Braze, uma plataforma líder em engajamento de clientes. A empresa oferece suporte abrangente na implementação, migração e otimização de estratégias de marketing utilizando o Braze, atuando como uma extensão integral das equipes dos clientes. A Stitch se orgulha de sua profunda expertise no cenário martech e colabora com profissionais de marketing para aprimorar seus programas de engajamento de clientes, liberando o potencial para iniciativas de marketing criativas e orientadas por dados. Como um parceiro confiável, a Stitch foca em ajudar as empresas a aproveitar todo o potencial do Braze para interações transformadoras com os clientes.

Descrição

• Build use-case prioritization frameworks using quantitative scoring models weighing business value, technical feasibility, and measurable customer impact • Develop journey governance frameworks, testing roadmaps, and maturity assessments • Design marketing analytics and KPI architectures connecting campaign metrics to business outcomes • Develop experimentation frameworks and performance narratives for data-backed investment decisions • Leverage first-party data, behavioral signals, and CDP/CRM data for audience segmentation, lifecycle stage definitions, and personalization frameworks • Synthesize performance data from platforms such as Braze into actionable strategic recommendations • Lead end-to-end journey mapping from discovery workshops through current-state and future-state maps • Define personas, moments of truth, channel touchpoints, and data signals to identify experience gaps and prioritize improvements • Partner with technology vendors including Braze, Segment, and Databricks • Lead sessions with Client Partners and Solution Architects to transform martech investments into consumption models aligned with client goals • Build and present executive-ready business cases for martech investments, including ROI models, value realization roadmaps, and strategic narratives • Advise VP and C-level stakeholders and identify opportunities for additional Stitch capabilities • Participate in QBRs and EBRs to sequence journey investments, technology enablers, and capability-building milestones • Contribute reusable frameworks, assessment tools, and workshop guides to Stitch’s internal methodology • Author or contribute to thought leadership through LinkedIn, webinars, and Braze Events • Manage time to meet billable targets of 36+ hours per week • Travel up to 20% for client meetings, workshops, and onsite engagements • Mentor and provide feedback to other Marketing Strategists

🎯 Requisitos

• Strong familiarity with at least one analytics or BI platform—Databricks, Power BI, Tableau, or equivalent—and experience with enterprise martech platforms such as Braze or Segment • Independently builds analysis from dashboards, reports, and experiment results; makes recommendations without guidance • Strong analytical foundation—comfortable working with large datasets, building performance models, and deriving strategy from data • Designs experimentation frameworks tied to business outcomes, not just engagement metrics • Exceptional communicator with the ability to synthesize complexity into executive-level storytelling • Specialized strategic experience within a category relevant to work at Stitch, such as loyalty strategy, data strategy, or industry-specific strategy experience (QSR, Retail, Media & Communications, etc.) • Ability to translate data and strategic complexity into actionable business language • Ability to build relationships with C-suite, project leads, and technical teams • Ability to present recommendations with rationale and tradeoffs • Ability to manage strategic scope confidently • Ownership of outcomes and ability to lead independently • Ability to mentor and provide feedback to other Marketing Strategists • 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles • Demonstrated track record building and presenting multi-year martech roadmaps to senior stakeholders • Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements • Client-facing experience within an agency or consultancy required • Net new platform implementation experience preferred • Must be eligible to work in the United States without visa sponsorship now or in the future

🏖️ Benefícios

• Medical, dental, vision, and life insurance • 401k with company match • Flexible PTO policy • Monthly tech stipend • Paid parental leave • In-person onboarding experience at our HQ in Indianapolis, Indiana • Mental well-being support