Market Activation Manager

🕒 Setembro 3

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

💵 $60.000 - $80.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

👻 Score fantasma 0%

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Strategic Group

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2000

📣 Marketing

👗 Moda

🏨 Hospitalidade

Marketing • Fashion • Hospitality

A Strategic Group é uma agência de marketing de luxo e experiências, também conhecida como Strategic Experiential Group. Fundada em 2000, a empresa cria experiências de marca para clientes aspiracionais. Representa e promove marcas de luxo nos setores de lifestyle, entretenimento, moda e hospitalidade, com foco em parcerias com influenciadores, advocacy de marca e storytelling criativo em escala nacional. Está sediada em Nova York.

Descrição

• Serve as the primary marketing expert for E. & J. Gallo’s Malt Division and the Montucky Cold Snacks brand • Develop and maintain positive relationships with key on-premise accounts in the market • Ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers • Build and develop a key account list across a defined territory of “must win” accounts, driving on-premise growth and quality distribution • Apply brand strategies to secure menu placements, staff education, POS visibility, trade enthusiasm, brand features, programming, and account visibility • Communicate market conditions to the client regularly • Maintain awareness of best practices, trends, and competitive brands • Track, measure, record, and provide insights on sales support initiatives • Ensure compliance with local, state, and federal regulatory statutes • Collaborate with local distributor partners and assist Gallo Malt Division brand teams with select market events • Identify brand opportunities through non-traditional marketing initiatives • Develop and execute engaging sampling initiatives in target accounts • Schedule programming at optimal times for consumer engagement • Manage activation budgets and associated costs • Leverage programming and consumer demand to inspire trade • Record sales, track conversions, and prepare activation recaps • Report to the Director of New Business Development; work under the oversight of the Vice President and coordinate with the E&J Gallo Business Development Manager in market

🎯 Requisitos

• Beverage industry related experience; preferably in beer or as a bartender • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook) • Basic understanding of the brewing process, production, product/food pairing techniques, and service • Strong time management skills, and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50lbs and stand for long periods of time • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal) • Existing distributor, on premise, or retail account relationships are a plus • Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus