Senior Manager, Marketing Analytics – Operations

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🕒 Junho 11

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Talencore

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2016

👥 RH Tech

🎯 Recrutamento

HR Tech • Recruitment • Consulting

A Talencore é um provedor de serviços de RH inspirador localizado em Toronto, Canadá, dedicado a revolucionar o cenário de RH e Recrutamento. Com uma equipe de profissionais experientes, a empresa é especializada em serviços completos de aquisição de talentos e consultoria de RH, oferecendo soluções personalizadas para empresas de todos os tamanhos. A Talencore visa transformar organizações por meio de práticas estratégicas de RH e ajudar indivíduos a alcançar seus objetivos de carreira, fornecendo serviços como redação de currículos, coaching para entrevistas e aconselhamento de carreira.

Descrição

• Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms. • Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics. • Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations. • Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real-time. • Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations. • Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs. • Identify data quality issues and establish governance processes to improve reporting consistency and reliability. • Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders. • Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.

🎯 Requisitos

• 5+ years of marketing analytics, marketing operations, or performance measurement experience. • 2+ years of hands-on ownership of a cloud data warehouse environment such as Snowflake. • Strong experience with dbt and modern data modeling practices. • Deep understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking. • Experience integrating data from advertising platforms, analytics tools, CRM systems, and other marketing technologies. • Advanced SQL skills required. • Experience with Python for analytics is highly desirable. • Experience with Looker, LookML, or similar BI platforms strongly preferred. • Ability to communicate analytical concepts to executive stakeholders. • Experience working across multiple brands, business units, or product lines preferred. • Insurance, financial services, fintech, or other highly regulated industries are advantageous.

🏖️ Benefícios

• full benefits