Senior Marketing Specialist, Paid Search – Commercial Insurance

Vaga não está no LinkedIn

🕒 Agosto 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Talencore

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2016

👥 RH Tech

🎯 Recrutamento

💼 Consultoria

HR Tech • Recruitment • Consulting

A Talencore é um provedor de serviços de RH inspirador localizado em Toronto, Canadá, dedicado a revolucionar o cenário de RH e Recrutamento. Com uma equipe de profissionais experientes, a empresa é especializada em serviços completos de aquisição de talentos e consultoria de RH, oferecendo soluções personalizadas para empresas de todos os tamanhos. A Talencore visa transformar organizações por meio de práticas estratégicas de RH e ajudar indivíduos a alcançar seus objetivos de carreira, fornecendo serviços como redação de currículos, coaching para entrevistas e aconselhamento de carreira.

Descrição

• Own the day-to-day management and optimization of paid search campaigns across Google Ads and other search platforms • Build and launch campaigns, including keyword research, account structure, ad groups, targeting, creative, landing-page alignment, and conversion tracking • Manage budgets, bidding strategies, pacing, search terms, negative keywords, and campaign performance • Monitor CPA, conversion rate, lead volume, impression share, click share, CPC, ROAS, and downstream lead quality • Optimize campaigns toward online and offline conversions, including form submissions, calls, qualified leads, and policy or sales outcomes • Partner with analytics, sales, operations, and marketing team members to understand lead quality and improve acquisition efficiency • Use CRM and conversion data to improve campaign optimization and attribution • Identify opportunities through audience, keyword, competitive, landing-page, and funnel analysis • Develop and execute structured A/B tests across ads, landing pages, targeting, and bidding strategies • Build performance reporting and translate campaign data into actionable recommendations • Support new paid media channels and experiments as the marketing organization evolves

🎯 Requisitos

• 4+ years of hands-on paid search or performance marketing experience • Strong recent experience directly managing Google Ads campaigns • Demonstrated ownership of campaign builds, keyword strategy, search-term optimization, bidding, budgets, pacing, and performance analysis • Experience managing meaningful lead-generation budgets and making independent optimization decisions • Strong understanding of CPA, ROAS, conversion rate, impression share, click share, lead quality, and acquisition funnel performance • Experience with GA4, Google Tag Manager, conversion tracking, and attribution • Experience optimizing toward offline or downstream conversions using CRM or sales data • Strong analytical skills and comfort identifying performance opportunities from campaign data • Ability to operate independently in a lean, fast-moving environment • Strong communication skills and ability to clearly explain what was changed, why, and what impact it had • Must be physically located in the US

🏖️ Benefícios

• Employee Ownership Program - eligible employees share in the financial rewards as the company grows • Professional Development Opportunities – access to learning and career growth initiatives • Owner Referral Program • Work-from-Home Reimbursement • Digital Health & Wellness Platform - online fitness and wellbeing resources • Canary Emergency Financial Assistance Program • Comprehensive Medical, Dental, and Vision Coverage • Life and AD&D Insurance • Confidential Employee Assistance Program (EAP) • Health Savings Account (HSA) • Short-Term Disability Coverage • Voluntary Benefits - supplemental accident, critical illness, and hospital insurance • Employee Discounts • 401(k) Plan with company matching contributions • Paid Time Off Programs • 11 Company-Paid Holidays