Senior Director, Copy

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🕒 Abril 3

🏄 California – Remoto

🏄 California – Remote

💵 $168.900 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Diretor

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Team Beachbody

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🏥 Saúde

🍽️ Alimentos e Bebidas

📣 Marketing

Healthcare • Food & Beverage • Marketing

Empresa Home Based, com os programas de fitness líderes no mercado e os melhores produtos para ajudá-lo a alcançar seus objetivos rapidamente. Apenas 8,000 representantes, então a onda está apenas começando.

Descrição

• Lead copy development across the full BODi portfolio and all major consumer touchpoints • Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs • Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action • Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands • Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio • Be an expert in direct-to-consumer sales copywriting • Write sharp, effective hooks that stop attention immediately and pull the customer into the message • Lead the content arm of the creative department

🎯 Requisitos

• Strong expertise in direct-to-consumer sales copywriting • Bachelor's degree in related field or equivalent experience preferred • 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment • Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels • Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment • A player-coach mindset • Experience managing writers, freelancers, and cross-functional content contributors • Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft • Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders

🏖️ Benefícios

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO