Senior Commercial Planning Manager

🕒 Abril 16

🗽 New York – Remoto

🗽 New York – Remote

💵 $135.000 - $165.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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The RealReal

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

🏪 Marketplace

🛒 Varejo

👗 Moda

💰 $70.000.000 Series H - The RealReal em 2019-03

Marketplace • Retail • Fashion

A RealReal é um marketplace online líder em consignação de luxo que autentica, seleciona e revende produtos de grife de segunda mão. A empresa opera centros de autenticação dedicados e combina a avaliação especializada humana com tecnologia proprietária para manter itens falsificados fora da plataforma, enquanto gerencia a logística, como recebimento, fotografia, armazenamento e cumprimento. A RealReal enfatiza a sustentabilidade, experiências de varejo inclusivas e crescimento através de equipes de produto e tecnologia, vendas e corporativa para apoiar seu negócio de revenda de luxo.

Descrição

• Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative • Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.) • Identify and prioritize high impact opportunities to drive traffic, conversion and AOV • Leverage recaps, research and insights to shape campaign strategy and develop best-practices • Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement • Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns • Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against • Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement • Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan • Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization • Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target

🎯 Requisitos

• 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer • Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling • Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns • Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines • Excellent communicator and presenter–able to influence and engage stakeholders across levels • Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs • Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights.

🏖️ Benefícios

• Employee Stock Purchase Plan • 401K with Company Match • Medical, Dental & Vision Insurance • Paid Parental Leave • 9 Paid Company Holidays • Flexible Time Off (With Manager Approval)