Growth Marketing Manager – Paid Search, Display

🕒 Setembro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $95.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 6%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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ThirdLove

51 - 200 funcionários

🛒 Varejo

👗 Moda

👥 B2C

Retail • Fashion • B2C

A ThirdLove é uma marca de lifestyle feminino fundada por mulheres, que oferece essenciais sofisticados, incluindo sutiãs, roupas íntimas, loungewear e muito mais — tudo desenvolvido por mulheres, para mulheres. As cofundadoras Heidi Zak e Ra'el Cohen decidiram revolucionar a experiência de compra de sutiãs e criar produtos que ajudassem as mulheres a se sentirem e parecerem incríveis. A ThirdLove também valoriza sua cultura e o desenvolvimento das pessoas do time, tendo sido certificada como um Great Place to Work por dois anos consecutivos. Em 2022, a empresa adquiriu a Kit Undergarments e começou a abrir lojas físicas em todo os Estados Unidos. Além disso, a ThirdLove é uma importante doadora de roupas íntimas femininas, tendo contribuído com mais de US$ 50 milhões para mulheres em situação de necessidade, e apoia empreendedoras negras e de outras etnias por meio do programa TL Effect.

Descrição

• Set channel strategy across Google, Display, and CTV, including account and campaign architecture, funnel coverage, and budget allocation • Own budget pacing and make real-time reallocations based on performance signals • Lead incrementality test design for search, display, and CTV channels • Contribute channel-level commentary to weekly cross-channel performance reporting • Monitor platform and product changes, including Smart Bidding, search, DSP features, and measurement developments • Serve as primary contact for platform and agency relationships • Manage partner communication, performance accountability, and vendor evaluations • Consolidate institutional knowledge and channel history internally • Oversee, evaluate, and direct AI execution tools for bidding, audience optimization, pacing, and creative performance • Interrogate automated optimization outputs, set guardrails, test protocols, and performance benchmarks • Direct creative brief input and contribute channel-informed hypotheses to landing-page and site testing • Participate in creative QA and post-launch performance interpretation • Collaborate cross-functionally to improve performance across the full customer journey

🎯 Requisitos

• 5–7 years of hands-on experience in paid search and display at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce industries • Deep working knowledge of Google Ads — campaign structure, Smart Bidding, Performance Max, search term management, Quality Score, product feed management and attribution settings • Strong analytical fluency: ability to build a performance narrative from raw data • Experience with or working knowledge of programmatic channels — DSP mechanics, deal types (PMP, open auction), brand safety, and audience targeting • Experience managing or coordinating external agency or vendor relationships, with accountability for performance outcomes • Experience working with creative teams, data teams, site teams, and external partners • Evaluative relationship with AI and automation tools; ability to question outputs, stress-test logic, and push back when results do not add up • E-Verify employment authorization to work in the U.S.

🏖️ Benefícios

• Competitive salary + equity • Medical/Dental/Vision insurance • Paid parental leave • Flex time off • Discounted and free products

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