Senior Growth Marketing Manager – Search, Shopping, YouTube

🕒 Agosto 14

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 44%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Thrive Market

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2013

🛍️ Comércio Eletrônico

🍽️ Alimentos e Bebidas

👥 B2C

💰 $20.000.000 Convertible Note - Thrive Market em 2019-10

eCommerce • Food & Beverage • B2C

A Thrive Market é um varejista online baseado em assinatura que oferece produtos alimentícios, itens de despensa, cuidados pessoais, suplementos, produtos para bebês e animais de estimação, e itens essenciais para o lar, com desconto e foco em saúde e sustentabilidade. O serviço personaliza a seleção de produtos de acordo com as necessidades e preferências alimentares dos clientes (por exemplo, orgânico, sem glúten, alto teor de proteínas, baixo teor de açúcar), enfatiza padrões rigorosos de produtos (não geneticamente modificados, sem sabores/cores artificiais, sem conservantes sintéticos, etc. ) e oferece entrega programada e capacidade para pedidos recorrentes. A Thrive Market também possui um componente de impacto social—patrocinando assinaturas de um ano para pessoas necessitadas, aceitando SNAP EBT, e doando alimentos saudáveis e fundos para alívio de desastres.

Descrição

• Own end-to-end strategy, execution, and performance across Google Search, Shopping, Performance Max, and Microsoft Advertising for efficient new member growth • Develop Thrive Market’s Search and Shopping acquisition strategy and its role in the broader customer journey • Build and execute experimentation across bidding, campaign structure, keywords, queries, audiences, creative, landing experiences, offers, and product feeds • Scale investment while balancing incrementality, acquisition efficiency, customer quality, and LTV/CAC • Diagnose performance shifts, identify opportunities, and improve campaign operations • Own product feed advertising strategy and customer journey experience in partnership with Merchandising and Technology • Improve product feed quality, taxonomy, relevance, coverage, and landing page performance • Develop testing strategies for product visibility across Shopping surfaces • Help develop and implement Generative Engine Optimization (GEO) strategy • Create a GEO test-and-learn roadmap and establish measurement for discovery, traffic, acquisition, and business impact • Monitor changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors and translate them into opportunities

🎯 Requisitos

• 5–8+ years of growth or performance marketing experience with significant ownership of paid Search and Shopping for a scaled consumer business • Deep hands-on expertise in Google Ads, including Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization • Strong experience with Google Merchant Center and product feed management/optimization • Experience managing meaningful acquisition budgets and scaling growth while maintaining efficiency • Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business • Fluency in experimentation, attribution, incrementality, forecasting, and performance measurement • Ability to connect channel metrics to CAC, conversion, customer quality, retention, and LTV • Strong customer intuition regarding search behavior, conversion beliefs, and customer-journey friction • Familiarity with Microsoft Advertising/Bing and the broader search ecosystem • Understanding of AI, automation, and generative search; direct GEO experience is a plus, while curiosity and willingness to become an expert are essential • Excellent cross-functional communication and ability to influence Analytics, Finance, Product, Technology, Merchandising, Content, and Creative partners • Ability to move between strategy and execution, build roadmaps, make business cases, and work directly in accounts or data

🏖️ Benefícios

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform • Stock Options • Health & Wellness Benefits • Flexible PTO • Company summits in summer and winter

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