Senior Demand Generation Manager

🕒 Julho 23

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TigerData (creators of TimescaleDB)

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

📦 Logística

🏭 Manufatura

💼 Consultoria

Logistics • Manufacturing • Consulting

A TigerData é a criadora do TimescaleDB e oferece um serviço de nuvem PostgreSQL confiável, projetado para cargas de trabalho de alto desempenho, especialmente em séries temporais e analytics em tempo real. Com foco em segurança e escalabilidade, a TigerData atende aplicações exigentes em diversos setores, proporcionando ingestão de dados ultrarrápida, consultas complexas e gestão eficiente de grandes volumes de dados. Seus serviços são adequados para aplicações voltadas ao cliente e são usados por empresas líderes em setores como IoT, IA e finanças.

Descrição

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals. • Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline. • Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach. • Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution. • Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences. • Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance. • Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact. • Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution. • Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

🎯 Requisitos

• 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred) • Strong track record in building demand generation programs tied to pipeline outcomes • Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase) • Data-driven mindset with experience analyzing performance and running experiments • Strong copywriting and messaging skills • Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing • Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

🏖️ Benefícios

• Flexible PTO and comprehensive family leave • Fridays off in August 😎 • Fully remote opportunities globally • Stock options for long-term growth • Monthly WiFi stipend • Professional development and educational resources 📚 • Premium insurance options for you and your family (US-based employees)