Ad Operations Specialist, CM360 – Ad Serving

🕒 Agosto 7

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

⚙️ Operações

🚫👨‍🎓 Sem graduação necessária

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Tinuiti

Tinuiti

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Own the technical backbone of trafficking, tagging, and measurement across omnichannel digital media campaigns • Lead end-to-end CM360 campaign trafficking, including placement creation, creative assignment, tag generation, and ad delivery tracking • Manage CM360 account architecture, Floodlight configurations, conversion tracking, cross-domain rules, and naming taxonomy • Integrate CM360, DV360, GA4, and GTM to establish data flows and reporting tied to client KPIs and cross-channel attribution • Coordinate with Media Investment, Creative, Analytics, and Client Services on trafficking lead times, asset specifications, and tracking requirements • Support CM360 integrations with DSPs such as DV360 and The Trade Desk • Perform technical QA and troubleshoot tag firing, creative rendering, click-through and impression macro issues, and tracking discrepancies • Oversee third-party verification tags for brand safety, fraud mitigation, and viewability • Adapt tagging structures and Floodlight tracking to privacy regulations and browser changes • Improve trafficking workflows and guide less experienced team members on CM360 and QA best practices

🎯 Requisitos

• 2–4 years of hands-on digital ad operations experience, primarily with Google Campaign Manager 360 (CM360) • Hands-on experience with Google Tag Manager/GTM, container setups, site-side tag auditing, advanced CM360 Floodlight architecture, and third-party verification tools such as IAS and DoubleVerify • Understanding of the Google Marketing Platform ecosystem and integrations between CM360, DV360, and Google Analytics • Proficiency with demand-side platforms such as DV360 and The Trade Desk • Comfortable working with HTML, JavaScript, rich media specifications, and VAST/VPAID video ad protocols • Working knowledge of GDPR and CCPA and their operational impact on tagging and measurement • Proficiency in Microsoft Excel, including basic formulas, filtering, and pivot tables • Project management and organizational skills for competing priorities and tight campaign launch deadlines • Ability to diagnose broken tags, macro errors, and cross-platform discrepancies using browser developer tools and proxy software • Strong understanding of Google ad tech and analytics platform integrations • Meticulous attention to naming conventions, URL parameters, custom variables, and QA checks • Strong communication skills for explaining technical trafficking, tagging, and measurement requirements to non-technical stakeholders • Self-starter who adapts quickly to platform features and industry changes and proactively improves workflows

🏖️ Benefícios

• 100% remote work • Unlimited paid time off • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability coverage • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay after birth or adoption • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Flexible work environment • Discretionary performance bonus

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