Director, Integrated Media Planning

🕒 Agosto 28

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Tinuiti

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Lead the strategic planning capability for key clients • Advance Tinuiti’s broader media planning and strategy discipline • Translate audience, cultural, competitive, and marketplace insight into integrated media strategies • Serve as senior strategic planning lead on assigned accounts • Guide teams in developing media plan scenarios and recommendations • Partner with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product • Raise the standard of planning craft through coaching, tools, frameworks, and thought leadership • Own strategic planning relationships for one or more key clients • Translate briefs into growth opportunities, consumer barriers, and integrated media strategies • Deliver strategic insights and media planning expertise covering media approaches, sufficiency, ecosystems, and scenario planning models • Monitor media ecosystem shifts, cultural tentpoles, and consumer trends • Support new business pitches • Lead adoption of Tinuiti’s planning suite and product/tool ecosystem • Maintain fluency in audience, planning, and research tools and explain their capabilities, data structures, and limitations • Construct narratives from planning and research data linking tool outputs to business goals • Provide feedback on planning and research partners/tools • Analyze complex client data, market dynamics, and consumer needs • Connect planning outputs to MMM, incrementality, attribution, and broader measurement frameworks • Ensure QA and analytical rigor across planning outputs • Oversee testing and analytical approaches • Deliver data-backed consumer strategy and integrated media planning expertise across paid, earned, and owned media • Lead client education on media fundamentals and media scenarios • Own client strategy and media mix outcomes • Identify cross-sell opportunities and contribute to new business efforts • Coach and mentor junior team members • Lead, mentor, and develop a team of planners • Set goals, review work quality, and provide developmental feedback • Shape training curricula, templates, and planning outputs • Build stretch opportunities and pathways for emerging planning talent • Build and scale a strong planning bench

🎯 Requisitos

• 10+ years of media strategy and planning experience • 2+ years of people management experience managing planners or adjacent IC talent, including coaching, quality review, performance feedback, and goal setting • Strong experience across both linear and digital channels, particularly video and social planning • Expert command of the media landscape and a strong point of view on planning, insight, and competitive tools • Deep familiarity with planning and research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and related platforms • Demonstrated ability to build trusted client relationships and act as a strategic advisor • Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI • Strong written and verbal communication skills, especially executive storytelling and presentations • Experience managing and developing planning talent • Ability to travel to onsite meetings as needed, typically limited

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe benefits • Forma wellness benefits • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources