Paid Search Strategist – Mobile, App

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tinuiti

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Drive efficient, profitable client growth across Paid Search and Shopping • Design and optimize full-funnel programs to reduce waste and scale impact • Apply rigorous measurement and AI-enabled workflows to improve ROAS, revenue, and LTV • Use Tinuiti’s Bliss Point platform to turn data into growth decisions • Design strategies anchored to client P&L, market dynamics, and customer journey • Build trusted relationships with client stakeholders • Align multi-channel moments to brand and ecommerce outcomes • Integrate search and shopping into broader growth initiatives • Apply Google/Microsoft Ads, SA360/Skai, feed management, and AI features to improve efficiency • Use Bliss Point cross-channel and single-channel views to inform optimization and growth hypotheses • Contribute structured feedback to improve models and features • Translate complex datasets into actionable insights • Propose statistically sound tests with defined success criteria • Ensure data quality across tagging, feeds, and tracking • Educate clients and internal teams and codify scalable learnings and playbooks • Reduce process and media waste • Pilot and scale capabilities such as value-based bidding, PMax, and Bliss Point insights • Execute balanced experimentation roadmaps • Deliver timely, high-quality reporting, QBRs, and recommendations

🎯 Requisitos

• 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership • Fluency with Google Ads, Microsoft Ads, and Merchant Center • Feed management experience, e.g., Feedonomics • Experience with competitive tooling such as Auction Insights, Adalysis, Adthena, or SpyFu • Campaign management experience with SA360 or Skai • Comfort with scripts and automation • Strong Excel, Google Sheets, PowerPoint, and Google Slides skills • Google Search & Shopping certification, or completion within the first 60 days • Additional Google certifications are a plus • Advanced Excel/Sheets skills • Strong experimentation and forecasting skills • Ability to quantify financial impact • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence • Experience coaching junior employees or peers (non-manager) • Willingness to apply AI-enabled workflows and platform capabilities responsibly

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources

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