Senior Manager, Paid Search

🕒 Abril 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.000 - $125.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

info

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tinuiti

1001 - 5000 funcionários

Fundada em 2016

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. • Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities. • Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction. • Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks. • Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly. • Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance. • Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution. • Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls. • Ensure frequent internal communication and integration with other channel leaders working on the same client.

🎯 Requisitos

• 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more • 2-3 years of team management experience preferred. • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. • Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping). • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.) • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

🏖️ Benefícios

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

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