Senior Programmatic Campaign Manager

🕒 Abril 27

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Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• Executing programmatic strategies, aligning with campaign objectives and KPIs. • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. • Staying up-to-date with the latest programmatic trends, technologies, and best practices. • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers. • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI. • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts. • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors. • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance. • Contributing to the development of strategic recommendations and performance reports. • Managing campaign budgets effectively, ensuring optimal allocation of resources. • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization. • Troubleshooting and resolving programmatic issues.

🎯 Requisitos

• 4+ years of directly related experience in programmatic advertising. • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies. • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more. • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns. • Good understanding of programmatic measurement and attribution methodologies. • Experience collaborating with cross-functional teams. • Strong communication and presentation skills. • Ability to build and maintain strong relationships with programmatic partners. • Proactive and results-oriented approach, with a passion for innovation and continuous improvement. • Experience with various programmatic platforms and technologies.

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!