Conversion and Creative Strategist

Vaga não está no LinkedIn

🕒 Junho 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

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Triquetra

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2017

⚽ Esportes

👥 B2C

Sports • B2C

Triquetra é uma operadora de esportes aquáticos situada em Miami Beach, oferecendo atividades recreativas e locação de equipamentos como jet ski, surfe, parasailing e windsurf, com opções de reserva online e pacotes. A empresa se apresenta como profissional, amigável, confiável e acessível, oferecendo passeios e pacotes para casais, depoimentos de clientes e informações de contato/reserva para visitantes e turistas.

Descrição

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels • Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging • Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets • Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion • Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings • Develop hypotheses based on performance data, customer behavior, and competitor insights • Prioritize testing opportunities based on expected impact, business goals, and channel performance • Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities • Convert product insights, performance data, and competitive intelligence into actionable creative briefs • Provide strategic direction for designers, video editors, UGC creators, and content partners • Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome • Collaborate with creative teams to improve execution quality and performance alignment • Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics • Monitor trends in supplements, wellness, ecommerce, and DTC marketing • Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics • Identify which messaging angles drive stronger engagement, click-through rates, and conversion

🎯 Requisitos

• 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy • Proven experience driving measurable conversion improvements across e-commerce or DTC brands • Strong copywriting and messaging strategy skills with a deep understanding of customer psychology • Experience translating technical, scientific, or complex products into simple, persuasive messaging • Strong analytical skills with the ability to interpret performance data and generate actionable insights • Experience running structured A/B testing and conversion optimization initiatives • Strong project management and prioritization skills in fast-paced environments • Excellent communication and cross-functional collaboration skills

🏖️ Benefícios

• Health insurance • Flexible work arrangements • Professional development