Marketing Manager

🕒 Junho 17

🐊 Florida, Pennsylvania, +2 estados a mais – Remoto

🐊 Florida – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Trulieve

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2016

🏥 Saúde

🍽️ Alimentos e Bebidas

⚕️ Seguro de Saúde

Healthcare • Food & Beverage • Healthcare Insurance

A Trulieve é uma organização de cannabis em rápida expansão, dedicada a ajudar pacientes a recuperar sua qualidade de vida através da maconha medicinal e recreativa. A empresa se orgulha da diversidade, responsabilidade social e inovação dentro da indústria de cannabis, e oferece diversas oportunidades de carreira nos setores corporativo, de produção e varejo.

Descrição

• Collaborate with national marketing team functions to build actionable campaigns and write creative briefs • Align with hub sales and production teams on product launches, restocks, and product mix strategy • Develop, implement, and analyze marketing strategies and initiatives • Coordinate market planning, events, programs, and calendars to increase awareness, engagement, leads, and conversions • Support national and hub initiatives to deliver business goals and build brand loyalty • Maintain a marketing calendar covering product launches, local activations, paid/earned media, and campaign support • Research local market opportunities and buying trends, including competitor analysis • Manage the local marketing budget and conduct post-event/campaign ROI analysis • Report results and recommendations to sales and marketing teams and adjust strategy accordingly • Share best practices and campaign recaps with the Regional Marketing team • Prioritize and manage multiple projects while meeting deadlines and budgets • Build strong relationships with partners • Represent Trulieve professionally while supporting medical patients and de-escalating situations when needed

🎯 Requisitos

• Bachelor’s Degree in Business, Marketing or related field required • 4+ years of working experience in marketing • Retail marketing experience is a plus • Track record of partnering with sales to support quotas through personalized marketing strategies • Experience planning, prioritizing, and implementing marketing strategy • Prior experience managing events and marketing campaigns • Knowledge of digital marketing, advertising, event planning, out-of-home media, and other advertising mediums • Ability to plan, execute, and analyze paid, earned, and owned media strategies • Ability to work in a dynamic, fast-paced environment and manage time effectively • Ability to work cross-functionally with sales and operations teams • Ability to interact with stakeholders at various levels • Strong attention to detail, accuracy, and thoroughness • Strong written and verbal communication skills • Negotiation, problem-solving, organization, and project management skills • Knowledge of Microsoft Office, including PowerPoint, Excel, and Word • Valid driver’s license and clear driving record • Ability to pass level 1 and level 2 background checks and drug screening • Must be at least 21 years of age • Mental and physical capacity to perform job duties • Ability to lift, push, pull, move, or carry at least 25 lbs • Ability to work seated or standing for extended periods and perform physical movements including climbing, kneeling, crouching, and reaching • Required visual acuity and verbal communication abilities • Availability for 45+ hours weekly, occasional evenings, weekends, and holidays

🏖️ Benefícios

• Flexible hours • Comprehensive benefits package • Paid time off • Remote work available