Product Marketing Manager – Life Sciences Analytics, Real-World Data

Vaga não está no LinkedIn

🕒 Julho 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $125.131 - $187.697 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎁 Marketing de Produto

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Merative

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2022

🏥 Saúde

💼 Consultoria

⚕️ Seguro de Saúde

Healthcare • Consulting • Healthcare Insurance

A Merative é uma empresa de dados, tecnologia e análises voltada para a saúde. Oferece uma gama de soluções com o objetivo de melhorar os resultados de saúde ao focar no suporte à decisão clínica, análises de saúde, imagem médica, desenvolvimento clínico e serviços de saúde e assistência social. Os principais produtos e serviços incluem o Micromedex para suporte à decisão clínica, o Zelta para gestão de dados clínicos, o Merge para soluções de imagem, e o Truven para análises de saúde. A Merative atende uma clientela diversificada, incluindo provedores de saúde, empresas de ciências da vida, governos, planos de saúde e empregadores. A empresa é dedicada a aprimorar a entrega de cuidados de saúde e a tomada de decisões, aproveitando dados do mundo real e análises avançadas para fornecer insights acionáveis e soluções personalizadas.

Descrição

• Drive Market Growth • Increase MarketScan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. • Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption. • Own Market Positioning & Messaging • Define and evolve MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments. • Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders. • Provide Market Intelligence • Monitor the Life Sciences landscape and adjacent markets. • Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies. • Lead Competitive Intelligence & Win/Loss Analysis • Develop and maintain competitive intelligence programs focused on market trends, competitors, positioning, and differentiation. • Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness. • Define Segmentation & Buyer Personas • Define and maintain deep, actionable buyer personas across Life Sciences and research-focused audiences. • Segment the market to identify high-value targets and tailor our approach to address their specific pain points and goals. • Drive Go-to-Market Excellence • Partner with Product Management to develop go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations. • Coordinate cross-functional activities and measure adoption and business impact. • Enable Sales Success • Serve as a strategic partner to Sales and GTM teams. • Develop messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates. • Improve Product Adoption • Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging. • Deliver Life Sciences Market Insights • Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.

🎯 Requisitos

• 8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions. • Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth. • Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes. • Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes. • Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required. • Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives. • Exceptional written and verbal communication skills, with a talent for making complex concepts accessible. • Strong executive presence with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven internally and externally. • Strong analytical skills to interpret market data and translate it into actionable business strategy. • A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.

🏖️ Benefícios

• Remote first / work from home culture • Flexible vacation to help you rest, recharge, and connect with loved ones • Paid leave benefits • Health, dental, and vision insurance • 401k retirement savings plan • Infertility benefits • Tuition reimbursement, life insurance, EAP – and more!

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