Director – Offline Media

🕒 Julho 17

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Underdog Fantasy

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🎮 Jogos

⚽ Esportes

👥 B2C

Gaming • Sports • B2C

Underdog Fantasy é uma empresa especializada em esportes de fantasia e apostas esportivas. Apesar do problema técnico mencionado no texto, ela fornece uma plataforma onde os usuários podem participar de concursos de esportes de fantasia, formar equipes e potencialmente ganhar prêmios com base no desempenho de atletas do mundo real. O foco da empresa é proporcionar uma experiência divertida e competitiva para os fãs de esportes que desejam testar suas habilidades e sorte em ligas de fantasia e apostas relacionadas a esportes.

Descrição

• Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels. • Manage a significant media budget with full accountability for efficiency, incrementality, and business impact. • Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies. • Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities. • Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency. • Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals. • Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels. • Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever—not just a production function. • Define KPIs and measurement frameworks for offline marketing performance. • Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards. • Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

🎯 Requisitos

• 10+ years of experience leading offline media strategy for a high-growth consumer company • Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying. • Experience managing large media budgets with a strong track record of driving measurable customer acquisition. • Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement. • Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, direct-response attribution. • Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/real-time creative rather than defaulting to standard placements. • Comfortable operating with ambiguity, especially around real-time, in-season flighting decisions that must react to team performance and demand signals with no clean forecast. • Comfortable operating with ambiguity and building new programs from the ground up. • Strong experience leading agency relationships and getting the best work from external partners. • Excellent cross-functional collaborator who can influence without direct authority. • Executive-level communicator who can translate complex performance data into clear business recommendations. • Bias toward action, experimentation, and continuous improvement.

🏖️ Benefícios

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • Home office stipend • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents