Lifecycle Marketing Manager

🕒 Junho 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $109.000 - $239.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Upstart

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🚘 Automotivo

💼 Consultoria

🏥 Saúde

Automotive • Consulting • Healthcare

A Upstart é um dos principais marketplaces de empréstimos com IA, em parceria com bancos e cooperativas de crédito para expandir o acesso a crédito acessível. Ao nos tornarmos uma empresa de capital aberto, estamos agora prontos para alavancar nossa expertise no domínio e revolucionar todos os aspectos da concessão de empréstimos e avaliação de risco de crédito. Recentemente ampliamos nossas ofertas para incluir refinanciamento de automóveis e planejamos atuar em mais verticais à medida que o negócio cresce. Ao utilizar o marketplace de IA da Upstart, bancos e cooperativas de crédito que utilizam a Upstart podem ter taxas de aprovação mais altas e taxas de perda mais baixas, enquanto simultaneamente oferecem a experiência de empréstimo excepcional e digital-first que seus clientes exigem. O marketplace patenteado da Upstart é o primeiro a receber uma carta de não ação do Bureau de Proteção Financeira ao Consumidor relacionada a empréstimos justos. A Upstart não só apoia uma grande força de trabalho remota, mas também possui escritórios em San Mateo, CA; Columbus, OH; e Austin, TX. A maior parte dos que se juntam à Upstart o fazem porque se identificam com nossa missão de permitir acesso a crédito sem esforço baseado no risco real. Se você se sente energizado pelo impacto que pode causar na Upstart, adoraríamos ouvir de você!

Descrição

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail. • Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue. • Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations. • Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives. • Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance. • Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

🎯 Requisitos

• Bachelor's degree or equivalent practical experience. • 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs. • 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign. • Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts. • Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

🏖️ Benefícios

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) • Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada. • Health Savings Account contributions from Upstart for eligible plans (US only) • Income protection benefits, including life insurance and disability coverage for added financial security • Paid time off, sick leave, and company holidays, in line with local requirements • Paid family and parental leave to support caregiving and major life moments (duration varies by country) • Family-centered benefits to support fertility, parenthood, and caregiving needs • Employee Assistance Program (EAP) offering mental health support and life-centered resources • Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only) • Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you • Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from • Connection and community through team events, all-company updates, and employee resource groups (ERGs) • Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)