Director of Lifecycle Marketing

Vaga não está no LinkedIn

🕒 Setembro 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $165.000 - $280.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of US Enhanced Personnel

US Enhanced Personnel

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A US Enhanced Personnel é uma agência de recrutamento e seleção com sede em Greensboro, NC, que oferece serviços de contratação direta, contrato e colocação executiva para empresas em todo o Sudeste e em todo o país. A empresa enfatiza uma abordagem consultiva e de alto contato, focada no ajuste cultural de longo prazo e na retenção, avaliando minuciosamente os candidatos e oferecendo garantias aos clientes. A US Enhanced atende a uma variedade de setores (manufatura, industrial, administrativo, finanças/contabilidade, saúde, logística, tecnologia) e se posiciona como uma parceira que transforma equipes e melhora a vida dos candidatos.

Descrição

• Establish a clear baseline for retention, lifecycle performance, and owned-channel revenue • Build and optimize lifecycle programs across onboarding, refill and adherence, payment recovery, and winback • Create a scalable email and SMS testing and execution cadence • Partner with Finance, Data, Legal, and Clinical to build measurement, compliance, and operational infrastructure • Drive improvements in refill rates, retention, LTV, and owned-channel revenue • Build an always-on lifecycle program across email, SMS, and other owned channels • Establish cross-protocol expansion as a repeatable growth lever • Develop a testing roadmap tied directly to revenue • Position owned channels as a top-three revenue driver • Continuously improve timing, creative, and offers to improve performance

🎯 Requisitos

• Proven experience building and scaling owned-channel programs within a high-volume D2C subscription business, with a hands-on approach to lifecycle strategy, flows, and execution • Deep understanding of cohorts, LTV/CAC, payback period, churn, and retention metrics • Ability to quantify lifecycle impact and partner effectively with Finance and Data • Experience in telehealth, supplements, or another recurring/consumable business • Strong understanding of refill, adherence, dunning, and retention as core revenue levers • Experience operating in Rx, health, or another compliance-heavy category • Sound judgment around legal and clinical requirements while maintaining speed of execution • Ability to influence cross-teams without direct authority • Experience effectively managing agencies and contractors • Must be authorized to work in the United States of America (no sponsorship required)

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