Growth Marketing Lead

🕒 Julho 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Nash

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📦 Logística

🍽️ Alimentos e Bebidas

💼 Consultoria

Logistics • Food & Beverage • Consulting

A Nash é a principal plataforma de entrega projetada para gerenciar, orquestrar e escalar operações de última milha. Com foco em otimização de fluxo de trabalho, gestão de frotas e orquestração, a Nash oferece às empresas uma solução abrangente para aprimorar seu desempenho de entrega. A plataforma oferece ferramentas avançadas para automatizar regras de despacho, integrar frotas e transformar a experiência de checkout com opções de entrega dinâmicas. A Nash atende a indústrias como supermercados, varejo, restaurantes e farmácias, capacitando as empresas a exceder as expectativas dos clientes e aumentar a lealdade à marca por meio de um melhor engajamento do cliente e análises. Como uma infraestrutura essencial para logística de última milha, a Nash apoia operações em múltiplos mercados e faz parceria com centenas de frotas de entrega globalmente, mostrando seu impacto e confiabilidade na logística do comércio moderno.

Descrição

• Own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline. • Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership. • Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged. • Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline. • Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it. • Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play. • Drive organic social distribution, and boost the content that performs to your target audiences. • Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays. • Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving. • Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve. • Own reporting and attribution: what’s working, what’s driving pipeline, and the next move. • Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.

🎯 Requisitos

• 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology. • Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked pipeline. • Fluent across the GTM stack, from enrichment, intent, and automation to paid (Google Ads, LinkedIn) and the CRM underneath (Salesforce). • Experience working in Claude Code (or your LLM of choice) and git repos: you’re using AI to build, version, and ship your own tools in a code-backed environment • A builder who works with platforms and their APIs: you’ve shipped workflows and automations across a GTM stack, and you want to go further. • You’ve marketed complex B2B or enterprise products, and you get fluent in a new vertical fast. • Alignment to Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.

🏖️ Benefícios

• Competitive compensation and opportunity for equity • Flexible paid time off • Health, dental, and vision insurance