Senior Manager, Lifecycle Acquisition

🕒 Julho 23

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Nutrafol

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

💰 $35.000.000 Series B em 2019-04

Healthcare • Food & Beverage • Consulting

A Nutrafol é uma fornecedora líder de suplementos para crescimento capilar, conhecida por sua abordagem recomendada por dermatologistas e baseada em ciência para o bem-estar do corpo inteiro e saúde capilar. Sua gama diversa de produtos é clinicamente testada e formulada para atender às necessidades tanto de homens quanto de mulheres, de diferentes faixas etárias e estilos de vida, incluindo opções para aqueles que estão passando por mudanças pós-parto e menopausais. As ofertas da Nutrafol visam as principais causas da queda de cabelo, como estresse, hormônios e nutrição, com fórmulas que focam no bem-estar capilar abrangente. Eles enfatizam a importância de compreender as necessidades bioespecíficas individuais e oferecem um consultor de plano de crescimento personalizado através de médicos naturopatas, garantindo resultados visíveis e benefícios gerais de bem-estar.

Descrição

• Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them. • Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making. • Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization. • Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams. • Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline. • Develop Lead-generation strategy and measurement. • Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

🎯 Requisitos

• 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company • Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting • Analytical ability to pull, interpret, and act on performance data without analyst support • Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance • Experience building experimentation programs from scratch, not just managing executed individual tests • Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results • 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management • Ability to lead through ambiguity and build a culture of accountability and continuous improvement • Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed • Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data • Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative • Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity • Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data • Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners • Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance

🏖️ Benefícios

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits