Senior Digital Product Marketing Specialist

🕒 Setembro 14

🏄 California, Florida, +9 estados a mais – Remoto

🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $86.860 - $110.026 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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US Pharmacopeia

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1820

🏥 Saúde

📦 Logística

💼 Consultoria

Healthcare • Logistics • Consulting

A US Pharmacopeia é uma organização científica sem fins lucrativos que desenvolve e publica padrões públicos de qualidade, materiais de referência e orientações analíticas para medicamentos, suplementos alimentares e ingredientes alimentícios, visando proteger a segurança dos pacientes e consumidores em todo o mundo. A USP fornece mais de 7. 000 padrões de referência, programas de verificação e auditoria, treinamento e orientação técnica (incluindo para biológicos, terapias genéticas e impurezas), além de ferramentas baseadas em dados para fortalecer as cadeias de suprimento de medicamentos e a previsibilidade regulatória.

Descrição

• Own end-to-end email marketing and lifecycle programs for USP–NF, including nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters • Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo • Track email program health metrics including deliverability, list hygiene, unsubscribe rate, and engagement, taking corrective action as needed • Plan and execute digital marketing campaigns across the USP–NF customer lifecycle: acquisition, activation, retention, and renewal • Produce audience-specific content and campaigns for QC/QA, regulatory affairs, R&D, and pharmacopeia specialist segments • Draft content for email campaigns, newsletters, landing pages, and social media • Plan, execute, and optimize paid media campaigns, including briefing, targeting, budget, creative direction, and performance • Brief and manage agency partners on larger campaigns when needed • Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations • Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action • Maintain campaign documentation, reporting, and performance summaries for internal teams • Manage a cross-channel marketing content calendar aligned to the USP–NF release cycle • Schedule and publish social content using tools such as Hootsuite • Coordinate content reviews, approvals, and asset delivery across internal stakeholders • Serve as the marketing point of contact for USP–NF across Product Management and Customer Success, driving alignment on messaging, timing, and audience

🎯 Requisitos

• Bachelor’s degree in marketing, communications, or related field • 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context • Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys • Proficiency with marketing automation platforms such as Marketo, including list segmentation, dynamic content, and journey building • Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce + Marketo • Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics • Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives • Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries • Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation • Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment • Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

🏖️ Benefícios

• Company-paid time off • Comprehensive healthcare options • Retirement savings • Equitable access to mentorship, professional development, and leadership opportunities • Training in equitable management practices and tools • Reasonable accommodations for individuals with disabilities • Target annual bonus (percentage varies based on level of role)