Senior Growth Marketing Manager

🕒 Maio 19

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Vasion

Vasion

201 - 500 funcionários

🏥 Saúde

📦 Logística

💼 Consultoria

Healthcare • Logistics • Consulting

A Vasion é uma empresa que oferece uma plataforma abrangente para orquestrar e automatizar processos de negócios. Suas soluções incluem gerenciamento de impressão, gerenciamento de conteúdo, automação de fluxos de trabalho e muito mais, tudo projetado para ajudar as organizações a melhorar a eficiência e avançar na transformação digital. Elas se concentram em criar ferramentas de automação sem código que simplificam tarefas e garantem a segurança dos dados e a conformidade em diversas indústrias, como governo, educação, logística e saúde. A Vasion faz parcerias com várias organizações para otimizar o gerenciamento de documentos e os processos de automação, permitindo que as empresas tenham sucesso no futuro digital.

Descrição

• Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution • Build and run vertical-specific campaigns with a deep understanding of segment personas, pain points, and competitive landscape • Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and audience segments; translate plans into clear briefs and keep execution on track • Serve as the marketing counterpart to Sales vertical PODs, aligning on account prioritization, campaign plays, and pipeline coverage • Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals • Own campaign calendar management for assigned verticals — planning, sequencing, and flagging conflicts with other programs • Develop and maintain campaign briefs, including audience, messaging, channel mix, and success criteria before every launch • Build and maintain campaign dashboards to give Sales and leadership visibility into account engagement and pipeline influence • Track ABM performance metrics and surface insights and recommendations to the Director of Growth Marketing regularly • Contribute to quarterly business reviews with pipeline attribution data tied to ABM activity

🎯 Requisitos

• 6–8 years in B2B demand generation or growth marketing, with at least 2–3 years of hands-on ABM campaign experience • Experience executing ABM campaigns – comfortable with targeting, audience segmentation, asset coordination, and performance reporting • Vertical marketing experience in one or more of the following: Healthcare, Government, Financial Services, or Manufacturing (with the ability to tailor messaging and campaigns by segment) • Proven ability to work closely with Sales teams ( ideally in a POD or aligned model) with strong instincts for translating Sales priorities into marketing action • Hands-on experience with Influ2 or a similar person-based advertising platform; familiarity with how to integrate it into a broader ABM motion • Familiarity with a marketing automation tool (Marketo preferred) • Strong cross-functional instincts – you work well with Product Marketing, MOps, Design, Content, and Sales and know how to move projects forward through collaboration • Organized and detail-oriented; can manage multiple campaigns simultaneously without dropping handoffs • Clear communicator – comfortable writing briefs, presenting campaign plans, and coordinating across teams

🏖️ Benefícios

• Flexible work environment • Discretionary vacation bonus • Flexible paid time off • Paid parental leave • Competitive pay • A full suite of traditional benefits • Training/Advancement opportunities • 401k with company-match • Mental health wellness support • Financial wellness education • Company-contributed HSA • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc. • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

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