Field Marketing Manager

🕒 Janeiro 26

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $75.000 - $135.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Veeva Systems

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

☁️ SaaS

⚕️ Seguro de Saúde

💊 Farmacêutico

SaaS • Healthcare Insurance • Pharmaceuticals

A Veeva Systems Inc. é líder em software em nuvem para a indústria global de ciências da vida. Comprometida com a inovação, a excelência de produto e o sucesso do cliente, a Veeva atende a mais de 875 clientes, desde as maiores empresas farmacêuticas do mundo até biotechs emergentes. A Veeva tem sede na região da Baía de São Francisco, com escritórios no Canadá, Europa, Ásia e América Latina. A Veeva está crescendo para 10.000 colaboradores até 2025; visite a seção de Vagas para conferir as oportunidades abertas e lembre-se de que as comunicações com novos candidatos e candidatos em processo virão apenas de um endereço oficial @veeva.com.

Descrição

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion • Work closely with sales teams to craft account-level marketing plans for top strategic accounts • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing • Manage relevant agencies and 3rd parties in the execution of programs • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget

🎯 Requisitos

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions • Ability to turn vision into strategy and a marketing plan • Experience running demand gen campaigns and customer campaigns • Integrated marketing program planning, execution, and reporting experience • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing • Self-motivated, innovative, collaborative, creative, and analytical • Experience managing quarterly and annual program budgets • Experience in vendor management and negotiating • Hands-on experience using CRM and marketing automation systems • Strong project management skills; excellent attention to detail • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns • Proven ability to excel in a fast-paced environment is extremely important • Strong team player with a positive attitude • Bachelor’s degree required

🏖️ Benefícios

• Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program