Paid Media Specialist

🕒 4 dias atrás

⛷️ Utah – Remoto

⛷️ Utah – Remote

💵 $65.000 - $85.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Veracity Insurance Solutions, LLC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Veracity Insurance Solutions, LLC é uma corretora nacional de excedentes e seguros especiais (E&S) e agente geral de gestão que oferece subscrição interna e autoridade de vinculação com seguradoras classificadas como A. A empresa é especializada em responsabilidade de produto, responsabilidade geral, responsabilidade profissional e seguros de propriedade em setores de nicho (beleza e cosméticos, vitaminas e suplementos, cigarros eletrônicos/vape, CBD/cânhamo, artigos esportivos, produtos de consumo e industriais) e oferece gerenciamento de programas, gerenciamento de grupo de compra de risco (RPG), arquivo de linhas excedentes, serviços de licenciamento e conformidade para agentes de varejo e empresas em todo o país. A Veracity é licenciada em todos os 50 estados e enfatiza a rápida execução, programas especializados sob medida e distribuição focada no corretor.

Descrição

• Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms • Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives • Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment • Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels • Contribute to media budget planning and forecasting to support effective campaign execution • Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools • Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals • Identify optimization opportunities through data analysis and performance insights • Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables • Document testing results and share learnings to support future campaign improvements • Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives • Communicate campaign performance, insights, and recommendations to peers and leadership

🎯 Requisitos

• Minimum of 3 years of paid media experience • Experience managing paid media campaigns across multiple digital advertising platforms • Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms • Experience using Google Analytics and advertising platform reporting tools • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities • Experience with campaign testing methodologies and performance optimization • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Excellent verbal and written communication skills • Strong collaboration and interpersonal skills • Ability to work independently while contributing effectively within a cross-functional marketing team

🏖️ Benefícios

• Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life