Senior Principal – Bank & Credit Union Marketing

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🕒 Dezembro 20, 2025

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $180.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Vericast

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

💸 Finanças

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

A Vericast é uma empresa focada em acelerar o desempenho de instituições financeiras. Por meio do uso de dados, inteligência artificial e estratégias inovadoras, a Vericast ajuda bancos e cooperativas de crédito a impulsionar o crescimento e aprimorar seu desempenho de marketing. A empresa oferece uma variedade de soluções, incluindo marketing digital, mala direta, soluções para cartões, soluções de cheques, insights para clientes e funcionários, e gestão de mudanças para clientes. A Vericast utiliza dados obtidos de forma responsável para engajar os consumidores de maneira eficaz, por isso muitas instituições financeiras confiam nela para resolver desafios de marketing. Sua expertise no setor financeiro é voltada para fornecer insights e soluções de crescimento, posicionando-a como líder em serviços de marketing financeiro.

Descrição

• Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new 'on-strategy' clients • Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services • Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions • Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit • Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements • Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value • Position the firm as the premier marketing strategy partner for mid-market banks and credit unions • Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics • Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities • Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization • Drive innovation in service offerings, methodologies, and delivery approaches • Act as trusted advisor to client executives on marketing transformation and customer growth strategies

🎯 Requisitos

• Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred) • Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles • Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors • Proven ability to consistently meet or exceed sales targets of $5M+ annually • Experience leading complex marketing transformation engagements for financial institutions • Track record of building and maintaining C-level client relationships • Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred • Partner, Managing Director, Principal, or Senior Manager level experience required

🏖️ Benefícios

• Medical, dental and vision coverage • 401K with company match • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance