Creative Strategist, Paid Media

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🕒 Junho 12

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Logo of Wand

Wand

1 - 10 funcionários

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

Consulting • Marketing • Artificial Intelligence

Wand é um aplicativo de desenho e ilustração com tecnologia de IA, desenvolvido para iPhone e iPad, que permite aos artistas esboçar, renderizar, editar, recolorir e aplicar estilos em segundos, utilizando modelos privados e no próprio dispositivo. Criado por artistas para artistas, o Wand oferece suporte a múltiplas camadas, um motor de pincel personalizado, bibliotecas de estilos pré-carregadas, armazenamento de conjuntos de dados e recursos como edição iterativa regional, exportação em PNG transparente e otimização para o Apple Pencil, visando otimizar os fluxos de trabalho criativos. Destaca-se pela privacidade para modelos personalizados, ferramentas de colaboração e aprendizagem para estudantes e profissionais, e suporte a navegador de desktop para edição de cores.

Descrição

• Build Wand's Creative Engine • Own the ideas that shape how millions of players discover and experience Wand. • Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms. • Define the stories we tell, the emotions we tap into, and the angles we test. • Build and evolve the creative systems that help us consistently produce winning ads. • Turn creative production into a repeatable growth engine rather than a series of one-off campaigns. • Shape How Gamers See Wand • Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to. • Find the moments, frustrations, goals, and inside jokes that resonate with real gamers. • Translate gameplay experiences into concepts that stop thumbs and drive action. • Help define Wand's voice as we continue scaling globally. • Build a Culture of Experimentation • Champion bold ideas and test them quickly. • Create frameworks for turning creative learnings into future wins. • Continuously uncover new opportunities, patterns, and insights from performance data. • Push beyond templates and recycled formats to create original work that feels native to gaming culture. • Lead Creative Production • Direct freelancers, editors, designers, creators, and agency partners. • Build sharp briefs that inspire great work. • Give clear, actionable feedback that improves output without slowing teams down. • Ensure every creative shipped reflects both player understanding and performance intent.

🎯 Requisitos

• 4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role. • Experience creating performance-focused paid social creative. • Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats. • Experience turning insights and data into creative decisions. • Experience managing freelancers, agencies, or creative partners. • A portfolio demonstrating concept development, messaging, and creative thinking—not just execution. • Ability to explain both the idea behind a creative and the outcome it drove.

🏖️ Benefícios

• Competitive compensation • Fully remote work

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