Manager, Local Studio Marketing – Paid Media

🕒 Maio 7

⛰️ Colorado – Remoto

⛰️ Colorado – Remote

💵 $75.000 - $85.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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WellBiz Brands, Inc.

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1983

💄 Beleza

🧘 Bem-estar

Beauty • Wellness • Franchising

A WellBiz Brands, Inc. é uma líder em negócios baseados em experiências que visam mudar vidas. Através de cinco marcas de franquias distintas, incluindo Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together® e Radiant Waxing™, a empresa opera mais de 750 locais. A WellBiz foca em franquear marcas de consumo orientadas para o crescimento que oferecem experiências excepcionais baseadas em serviços, refletindo seus valores fundamentais de diversão, propriedade, respeito, paixão e integridade. A empresa se dedica a atender às necessidades dos consumidores conscientes de saúde e beleza, oferecendo serviços de qualidade que melhoram seu estilo de vida e bem-estar.

Descrição

• Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners • Drive lower cost per booking for local media programming • Manage day-to-day relationships with agency partners • Review campaign performance regularly, identifying issues and opportunities before they're brought to you • Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch • Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct • Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives • Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility • Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market • Support franchisees on Google Business Profile optimization and marketing activity beyond digital

🎯 Requisitos

• 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team • Comfortable reading performance data, forming a point of view, and communicating it clearly • Able to manage multiple workstreams, deadlines, and stakeholders without things slipping • Takes initiative — spots what needs attention and addresses it without being prompted • Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds • Exposure to franchise, multi-location, or co-op marketing (preferred) • Familiarity with local store marketing (LSM) programs or field marketing (preferred) • Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio (preferred)

🏖️ Benefícios

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan