Senior Analyst, Digital Merchandising

🕒 Junho 17

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🧐 Analista

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White Cap

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🤝 B2B

🛒 Varejo

B2B • Retail

A White Cap é uma empresa que fornece ferramentas e equipamentos para construção e indústria. Eles oferecem uma vasta gama de produtos, incluindo bombas submersíveis, betoneiras, martelos demolidores, serras circulares, escadas, serras elétricas, cortadores de potência, trenas e kits de ferramentas, entre outros. A White Cap também oferece serviços como fabricação de vergalhões, reparo de ferramentas e aluguel de equipamentos, além de oferecer opções flexíveis de crédito e financiamento aos seus clientes. A empresa atende tanto empreiteiros individuais quanto negócios, visando fornecer preços competitivos e excelente atendimento ao cliente.

Descrição

• Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy • Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies • Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations) • Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com • Partner closely with Category Management and Product Marketing peers to understand category strategies, product priorities, and messaging objectives • Translate offline and marketing-led category strategies into optimized digital experiences that drive discoverability and conversion • Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey • Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements • Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities • Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance • Turn data into actionable insights and recommendations for the Senior Manager and cross-functional partners • Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams • Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows

🎯 Requisitos

• BS/BA in a related discipline • 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field • Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field • Strong analytical mindset with the ability to interpret data and translate insights into action • High attention to detail and strong organizational skills • Comfortable working cross-functionally in a fast-paced environment • Interest in eCommerce, digital customer experience, and online shopping behavior • Experience with web analytics tools (e.g., Adobe Analytics, GA) • Familiarity with CMS, commerce platforms, or PIM systems preferred • Comfort with Excel and PowerPoint for reporting and storytelling • Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.

🏖️ Benefícios

• Health insurance • 401(k) • Paid time off • Professional development opportunities