Marketing Coordinator

Vaga não está no LinkedIn

🕒 Maio 23

🦀 Maryland, Minnesota, +1 estados a mais – Remoto

🦀 Maryland – Remote ❄️ Minnesota – Remote ⚔️ Virginia – Remote

💵 $45.000 - $55.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🎯 Marketing

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Whole Woman's Health, LLC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2003

👥 B2C

🌍 Impacto Social

B2C • Social Impact

Whole Woman's Health é uma rede privada de clínicas de aborto, de propriedade de mulheres, e um provedor nacional de pílulas abortivas virtuais que oferece cuidados abrangentes de saúde reprodutiva. A organização oferece aborto medicamentoso (pílulas pelo correio e no consultório), procedimentos de aborto em clínica até 22 semanas, contracepção, serviços ginecológicos, testes de IST e assistência financeira e de viagem para pacientes. Whole Woman’s Health também oferece agendamento online, aceita Medicaid em muitos locais e se engaja em defesa, litígios e apoio comunitário para proteger e expandir o acesso aos cuidados de aborto.

Descrição

• Drive Patient Acquisition & Clinic Performance. • Execute marketing initiatives designed to increase patient appointments, census, and service utilization. • Align marketing activities with clinic-specific goals, capacity, and revenue targets. • Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities. • Participate in regular clinic and operations meetings. • Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows. • Develop clear, accurate, and stigma-free content for digital and print channels and collateral. • Create in-clinic marketing and patient education materials as needed. • Lead Digital Acquisition Efforts. • Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram). • Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels). • Ensure strong visibility across search, maps, and online directories. • Maintain and update website content, including clinic pages, service descriptions, and photography. • Optimize user experience to improve conversion from search to appointment. • Support and benchmark SEO and local search strategies. • Monitor and respond to patient reviews and inquiries with professionalism and sensitivity. • Track & Improve Performance. • Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior. • Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership. • Use data to continuously refine and improve marketing efforts.

🎯 Requisitos

• Bachelor's degree in marketing, communications, public relations, or a related field. • 2-4 years of marketing experience, preferably in a health care or patient-facing setting. • Willingness and ability to travel to clinic locations. • Excellent written and verbal communication skills, with a strong attention to detail. • Experience managing digital platforms for a brand or organization, including online reputation management. • Basic understanding of SEO, paid social, digital analytics, and performance reporting. • Proficient in Microsoft Office Suite and working knowledge of Canva and WordPress. • Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment. • Comfortable collaborating cross-functionally with clinical teams, agencies, and leadership. • Self-starter with a proactive mindset and a willingness to learn.

🏖️ Benefícios

• A competitive salary, commensurate with experience. • 401(k) plan with a 3% company match. • Flexible work hours and family support programs. • Additional perks, including employee discounts, and virtual team-building activities. • A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people. • Company laptop and cell phone provided by employer. • Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance. • Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs. • Basic Term Life and AD&D Insurance with $25,000 in coverage. • Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.