Senior Manager, Demand Generation – Digital Growth

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Workcare

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2014

💼 Consultoria

☁️ SaaS

👥 RH Tech

Consulting • SaaS • HR Tech

A Workcare é uma plataforma SaaS e consultoria que auxilia organizações a medir e melhorar o clima organizacional e prevenir riscos psicossociais (RPS). Proporciona questionários online adaptados a perfis, análises intuitivas e relatórios (incluindo conteúdo para o DUERP), além de conectar clientes com especialistas para planos de ação e treinamentos personalizados. A Workcare é destinada a equipes de RH, gestores, consultores e líderes de QHSE, para apoiar a qualidade de vida no trabalho (QVT) e o engajamento organizacional.

Descrição

• Develop and execute integrated multi-channel marketing campaigns that generate qualified leads and pipeline • Build demand generation strategies that align with company growth objectives and revenue goals • Partner with Sales, Business Development, Product, and Marketing teams to develop and execute lead generation initiatives • Manage lead lifecycle programs including lead scoring, routing, nurturing, and marketing automation • Develop targeted campaigns for key industries, buyer personas, and market segments • Manage webinars, digital campaigns, content syndication, paid media, email marketing, and event marketing programs • Track campaign performance and optimize programs based on conversion rates, pipeline contribution, and ROI • Manage campaign budgets and recommend investments that maximize marketing performance • Manage the day-to-day performance, coaching, and development of the Sales Development Representative (SDR) team • Establish outbound prospecting strategies and campaign priorities aligned with marketing programs and company growth objectives • Monitor SDR activity, productivity, pipeline contribution, and key performance indicators including calls, emails, meetings, opportunities, and conversion rates • Conduct regular coaching sessions, pipeline reviews, and performance evaluations to improve individual and team effectiveness • Partner with Sales leadership to ensure effective lead handoff, follow-up, and service level agreement (SLA) adherence • Optimize outbound processes, messaging, sequencing, and technology to improve prospect engagement and meeting conversion rates • Collaborate with marketing to develop account-based outreach campaigns, nurture strategies, and targeted prospecting initiatives • Analyze SDR performance data and recommend process improvements that increase pipeline generation and operational efficiency • Own the corporate website as the organization's primary lead generation platform • Develop and execute strategies that improve organic search visibility through SEO, GEO, and AEO • Partner with content, design, and development resources to continuously improve website performance and user experience • Lead conversion rate optimization (CRO) initiatives through landing page optimization, A/B testing, and user behavior analysis • Optimize website architecture, navigation, calls-to-action, forms, and lead capture experiences to improve conversion rates • Monitor website traffic, search rankings, AI search visibility, engagement metrics, and lead generation performance • Collaborate with content creators to develop search-optimized content aligned with buyer intent and AI-powered search experiences • Identify, evaluate, and implement emerging digital marketing technologies and AI tools that improve website performance and marketing effectiveness • Manage marketing automation platforms, CRM integrations, and lead management processes • Develop dashboards and reporting that measure campaign effectiveness, funnel conversion, pipeline contribution, and marketing ROI • Analyze marketing and sales performance data to identify optimization opportunities • Ensure accurate campaign attribution, reporting, and data integrity across marketing systems • Partner with leadership to establish KPIs and regularly communicate marketing performance and business impact

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field • Five (5) or more years of experience in B2B demand generation, digital marketing, growth marketing, or marketing operations • Two (2) or more years of experience leading or managing Sales Development Representatives (SDRs), Business Development Representatives (BDRs), or comparable outbound sales teams • Demonstrated success developing integrated marketing campaigns that generate qualified pipeline • Experience managing B2B corporate websites with a focus on lead generation and conversion optimization • Experience with SEO and working knowledge of GEO and AEO strategies • Experience using CRM, marketing automation, and sales engagement platforms such as Salesforce, HubSpot, Outreach, Salesloft, or similar technologies • Experience using digital analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, or comparable platforms

🏖️ Benefícios

• paid time off • medical, dental, vision, and critical illness insurance • HSA, HRA, and FSA • life and disability insurance • EAP • 401K • legal and identity theft coverage • pet insurance and more