Search Marketing Manager

Vaga não está no LinkedIn

🕒 Junho 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

📈 Marketing de SEO

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World Travel Holdings

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🤝 B2B

👥 B2C

B2B • B2C • Travel

World Travel Holdings é uma empresa de viagens líder que se especializa em oferecer uma ampla gama de experiências de férias, incluindo cruzeiros, estadias em resorts e aluguel de carros. A empresa oferece oportunidades para indivíduos iniciarem uma franquia de viagens e trabalharem de casa, aproveitando a crescente demanda por serviços de viagem. Com um forte portfólio de parcerias com os principais fornecedores de viagens de lazer, a World Travel Holdings é reconhecida por seu compromisso em criar experiências de viagem memoráveis para seus clientes.

Descrição

• Develop and execute the overall search marketing strategy aligned with business growth and performance objectives • Lead the planning, execution, and ongoing optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms • Own performance across large, multi-million-dollar budgets, driving efficiency, scalable growth, and strong return on ad spend • Act as a strategic advisor to marketing leadership, providing perspective on search trends, investment opportunities, and potential risks • Leverage AI, automation, and platform innovations to enhance bidding, targeting, messaging, and operational efficiency • Analyze performance data to identify insights, trends, and opportunities that inform both near-term optimizations and long-term strategy • Translate complex data into clear, actionable insights and recommendations for senior stakeholders and cross-functional partners • Define and lead experimentation and testing roadmaps that support continuous improvement across the SEM program • Establish and maintain best practices, processes, and documentation as the in-house SEM subject matter expert • Partner cross-functionally with eCommerce, brand, analytics, design, merchandising, and technology teams to deliver integrated initiatives • Demonstrate curiosity and passion for the evolving digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends.

🎯 Requisitos

• 7–10 years of experience managing and scaling large, complex SEM programs with a proven track record of achieving performance goals • Deep expertise across Google Ads, Microsoft Ads, Search Ads 360, and related search platforms • Strong analytical acumen with fluency in tools such as Google Analytics, Tableau, Excel, and similar platforms • Demonstrated ability to set strategic direction while remaining hands-on in execution and optimization • Experience leveraging AI, automation, and advanced bidding technologies to drive efficiency and performance in paid search • Exceptional problem-solving skills with a data-driven, results-oriented mindset • Excellent communication and presentation skills, with the ability to translate complex insights for diverse stakeholders.

🏖️ Benefícios

• Comprehensive medical, dental, and vision coverage • Company-paid life and disability insurance • 401(k) with discretionary company match • Paid time off and holidays • Travel discounts and employee perks • Employee Assistance Program (EAP) • Professional development and learning opportunities