Demand Generation Strategist

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🕒 Novembro 6, 2025

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WOW Remote Teams

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2021

🤝 B2B

🛍️ Comércio Eletrônico

🎯 Recrutamento

B2B • eCommerce • Recruitment

A WOW Remote Teams é uma empresa que conecta empresas a profissionais virtuais de alto nível da América Latina, incluindo assistentes virtuais, especialistas em marketing digital, desenvolvedores de software, designers gráficos e muito mais. Seus serviços ajudam as organizações a economizar em despesas salariais ao mesmo tempo em que oferecem talentos bilíngues e pré-avaliados. Com foco em processos de contratação ágeis, os clientes podem receber indicações de candidatos em apenas três dias, tornando a WOW Remote Teams uma solução econômica para escalar equipes com eficiência.

Descrição

• Develop a comprehensive demand generation strategy that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework. • Deeply analyze the Ideal Customer Profile (ICP) to identify industries, roles, and pain points that influence purchase decisions. • Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey. • Design and implement multi-touch campaigns integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion. • Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution. • Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points. • Partner with the content and creative teams to develop resources that engage audiences throughout the funnel. • Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution. • Define and track key performance indicators (KPIs) such as engagement rate, account activation, and opportunity creation. • Work closely with the Pardot Administrator and other team members to ensure accurate tracking, automation, and reporting across systems. • Analyze performance data and present actionable insights to refine campaigns and maximize ROI. • Serve as the strategic connector between marketing, content, and business development to ensure all outreach and nurture efforts align. • Contribute to the development of playbooks and frameworks that improve scalability and efficiency for future campaigns.

🎯 Requisitos

• 5+ years of experience in B2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries. • Deep understanding of Account-Based Marketing (ABM) and its execution across multiple channels. • Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth. • Hands-on experience with marketing automation and CRM platforms (e.g., Pardot, HubSpot, Salesforce, or similar). • Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations. • Excellent communication, organization, and project management skills. • Strong collaboration skills with the ability to work cross-functionally and influence without authority.

🏖️ Benefícios

• Full-time, 100% remote position with flexible working hours. • Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm. • Exposure to cutting-edge B2B marketing strategies, including ABM, automation, and data analytics. • Collaborative, high-performance work culture that values innovation and results. • Competitive salary in USD and long-term professional growth opportunities.