Director, Earned and Owned Strategy – SEO and Content

🕒 Maio 22

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• Leading Enterprise Client Strategy & Growth • Acting as the executive strategic lead on key accounts, accountable for client success • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes • Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation • Leading cross-functional planning across key content activations • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution • Identifying and capturing new organic growth opportunities across search and local search ecosystems • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

🎯 Requisitos

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization • Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration • Working experience with Web Analytics and SEMRush or similar SEO platforms • Proven success managing large-scale, enterprise search and content transformation initiatives • Deep understanding of AI Search evolution and organic discoverability trends • Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly • Strong cross-functional collaboration skills with the ability to unify teams across channels • Exceptional presentation and executive communication skills; confident advising senior client leadership.

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!