Paid Search Manager

🕒 Março 31

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Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc. • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. • Working with direct response advertising strategies to drive sales revenue and/or qualified leads. • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs. • Creating and implementing campaign A/B test experiments to identify optimal campaign settings • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals. • Analyzing paid search campaign results and adjust strategy and budgets accordingly. • Communicating with clients regularly to discuss goals and deliver results. • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

🎯 Requisitos

• 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency • Excellent verbal and written communication skills • Excellent analytical skills • Deep knowledge of the SEM industry and the paid search advertising model • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns • General knowledge of search engine optimization (SEO), social advertising, and web usability • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace • An understanding of customer lifetime value and optimizing towards profits based on client margins • Ability to manage expectations and priorities • Experience presenting to senior-level client contacts • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client • Experience with Google Suite

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!