Senior Director, Data Strategy

🕒 Maio 28

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Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

📣 Marketing

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients. • The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. • Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients. • Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions. • Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction. • Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture. • Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools. • Continue to enhance the Data Strategy and Analytics team’s menu of services. • Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. • Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks.

🎯 Requisitos

• 12+ years of experience leading data strategy and analytics teams. • Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge. • Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality) • Marketing technology and agency experience enabling enterprise analytics systems for customers • Strong analytic & problem-solving skills. • Solid and proven ability to lead a team and a team of managers • The ability to work in a team structure and foster collaboration • The ability to distill complex information and present it to senior and C-suite level executives. • An energetic attitude and a passion for Marketing measurement. • Experience working with different Ad platforms and Digital Analytics tools. • Strong proficiency in executive function tools such as Google Sheets (or Excel) and Google Slides. • Verbal communication skills, with the ability to understand the technical details behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences. • Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously.

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!