GTM Insights & Analytics Lead

🕒 Maio 28

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Wrapbook

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

💸 Finanças

💰 $100.000.000 Series B em 2021-11

SaaS • Entertainment • Finance

Wrapbook é uma plataforma inteligente de folha de pagamento e contabilidade de produção criada por veteranos da indústria para o setor de entretenimento. Oferece um conjunto abrangente de serviços, incluindo integração rápida, gerenciamento de folha de pagamento, controle de custos, contabilidade de produção e relatórios em tempo real, tudo dentro de uma interface intuitiva. A plataforma foi projetada para conectar de forma eficiente produtores, contadores, elenco e equipe, permitindo que gerenciem as finanças da produção sem complicações. A Wrapbook também oferece serviços especializados em conformidade sindical, seguros e folha de pagamento como empregador de registro. A plataforma integra-se com ferramentas líderes de contabilidade e produção, tornando-se a escolha versátil para filmes de longa-metragem, séries de TV episódicas, comerciais e mais. Com investimento significativo da Bessemer Venture Partners, a Wrapbook está focada em acelerar a inovação em soluções de finanças e folha de pagamento de produção.

Descrição

• Build and maintain the core BI dashboard suite that gives Sales and Marketing self-serve, real-time visibility into pipeline health, funnel conversion, segment-level coverage, campaign contribution, rep attainment, and loss analysis. • Own the GTM data dictionary — metric definitions, filter logic, and calculation rules — and maintain it as the authoritative source of truth across Marketing, Sales, and Finance. • Own the analytical layer of the GTM forecast process: historical conversion rates, pipeline coverage analysis, stage-weighted modeling, and forecast variance diagnosis. • Lead annual bookings planning analysis — historical win rates, segment-level capacity modeling, coverage assessments, and quota calibration inputs — and partner with Strategic Finance on revenue forecasting and GTM investment analysis. • Build scenario models for pricing, segmentation, and GTM structure decisions as needed by RevOps and Sales leadership. • Track campaign performance relative to pipeline contribution goals by segment; surface what's generating pipeline, what isn't, and where investment is misallocated. • Partner with Analytics Engineering to ensure GTM data from Salesforce, Marketo, and adjacent systems is correctly modeled in the data warehouse — flag gaps, validate logic, and escalate data quality issues. • Lead ad-hoc analytical projects supporting key company initiatives: segmentation analysis, market sizing, cohort analysis, win/loss diagnostics, and product-GTM intersection analysis.

🎯 Requisitos

• Demonstrated track record in GTM analytics, revenue operations analytics, or business analytics within a B2B SaaS environment — with direct experience building reporting infrastructure that business partners use independently. • High proficiency in SQL and Python — defining the right question, structuring the logic to answer it, validating output, and maintaining it as underlying data or business definitions change. • Hands-on experience building dashboards and models in Tableau, Omni, Looker, or an equivalent BI platform. • Familiarity with Salesforce data models and object relationships as source inputs to Snowflake/dbt pipelines — leads, contacts, accounts, opportunities, campaigns, and activities. • Experience partnering with Finance on planning analytics — quota calibration, capacity modeling, and scenario analysis. • The ability to see horizontally across Sales, Marketing, and Finance data and identify patterns and connections that vertical ops roles miss. • Strong communication skills — you translate complex analysis into clear, decision-ready narrative for Sales leadership, Marketing, and the C-suite. • Bonus: experience with Marketo, Outreach, dbt, or modern data stack tooling (Snowflake, Fivetran, or equivalent).

🏖️ Benefícios

• Unlimited Paid Time Off • Work from anywhere in Canada and USA • Health and Dental benefits • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home • Up to 2% matching RRSP / 401K • Learning and Development opportunities • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service