Vice President, B2B Audience Development

🕒 Junho 9

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WTWH Media LLC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2007

🏥 Saúde

🏨 Hospitalidade

🏭 Manufatura

Healthcare • Hospitality • Manufacturing

WTWH Media LLC é uma empresa de mídia business-to-business orientada digitalmente, focada em fornecer conteúdo único de alto valor e ROI mensurável para os profissionais de marketing. A empresa gerencia mais de 80 sites, 7 publicações impressas e produz vídeos, webinars, podcasts, eventos online e presenciais, e fóruns educacionais em diversos mercados, incluindo engenharia eletrônica, engenharia de design, potência fluida, hospitalidade, ciências da vida, P&D, energia renovável, varejo e robótica. Ao aproveitar inteligência artificial e processamento de linguagem natural, a WTWH Media aprimora estratégias de marketing B2B através de métodos avançados de segmentação. O network da empresa inclui plataformas especializadas como Design World Network, Robotics Network, Electronics Engineering Network, entre outros, alcançando milhões de usuários engajados globalmente.

Descrição

• Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events. • Partner closely with the VP of Content, journalists, and content creators. • Oversee the technical integration of our marketing tech stack. • Manage the strategy, vendor relationships, and compliance for our print circulation portfolio. • Directly manage and mentor a high-performing team of 4 specialists. • Allocate and manage the audience development budget effectively.

🎯 Requisitos

• 8+ years of progressive experience in B2B marketing, growth marketing, or audience development, with a proven track record of managing large, multi-brand portfolios and event audiences. • Strong experience interfacing directly with journalists, editors, and content creators. • Proven experience mapping and managing data architecture. • Strong understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, paired with a modern digital growth mindset. • 3+ years of direct people management experience. • Exceptional ability to translate complex, multi-channel data sets into clear, actionable growth strategies.

🏖️ Benefícios

• Remote work environment, with occasional travel required for company events, team meetings, etc. • Generous vacation, sick, float and bereavement paid time off • Twelve paid office holidays annually • Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more) • Fully paid medical leave after one year of service • Lucrative 401(k) with matching contributions and immediate vesting • Mission-driven culture with an enthusiastic, professional team • Strong commitment to work-life balance